| abstract |
| Background As the number of elderly people increases rapidly due to the extension of human life expectancy due to scientific development, clean label design research is emerging to help manage diseases and to maintain health among measures for health-oriented lives of elderly people with chronic diseases. The purpose of this study is to propose a health-related design strategy for elderly consumers through a clean label design study for disease management and health maintenance of the elderly with chronic diseases.
Methods A total of 33 patients were restricted to the elderly with chronic disease (n=17) and the healthy elderly (n=16). For the experimental investigation, Tobii's Pro Fusion equipment was used, and the total duration of the experiment was 15 seconds. A literature review and previous studies were considered. Visual attention was confirmed through an eye-tracker experiment to find out the design location of the clean label, and the analysis results were verified by the Kruskal Wallis test.
Results The location of the heat map showed a high level of visual attention to the brand, food photo, and clean label, and the location of product naming and nutrition label was high in the lower right corner. GazePlot's gaze began primarily with the food photography in the center, often staying on brand-related product naming and clean label design. According to the results of the AOI, the location of the Clean Label design was higher in the lower right corner, and numerically, First Fixation Duration (FFD=21.79, p=0.001), Time to First Fixation Duration (TTFF=15.25 and p=0.003), Total Fixation Duration (TFD=15.31, p=0.032) and total visit duration (TVD=14.43, p=0.032).
Conclusions When selecting the design location of the clean label, applying it to the lower right corner will help elderly consumers with chronic diseases choose healthy food. In addition, in the follow-up study, we intend to present a comprehensive clean label design guideline along with definitions of clean label design terms. This study will help with design research related to sustainable food consumption. |
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| Key Words |
| 고령소비자, 시각적 주의, 클린라벨, Aging(Ageing), Visual Attention, Clean Label |
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