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DOI :     Journal Korea Society of Visual Design Forum , Vol.72, No.0, 149 ~ 161, 2021
Title
Webtoon based on one-person media platform SNS - Focused on Instagram -
이보혜 Bo-hye Lee , 윤기헌 Ki-heon Yoon
abstract
Background Identify the types and forms of SNS comics, a webtoon serialized based on SNS, a one-person media platform, and analyze the characteristics and limitations of the most active Instatoon. And let's consider the direction SNS toon will go. Methods Classify SNS into 1st, 2nd, and 3rd generation according to the service and interface change method, and identify the image post type for each SNS. After examining representative domestic and foreign works, the differences and limitations of SNS comics are identified. Result Instatoon creates convenient accessibility through hash tags and subscriptions, and even a profit structure through enjoyment, but there are also limitations in genre due to volatility and form due to weak persistence, a readership limited to SNS users, and the risk of not knowing what type of new SNS will appear. have. However, it is necessary to research the creators to compose a restrained story by using the uniqu e horizontal panorama direction and limited space in consideration of the characteristics of SNS image posts. Conclusion If research on the unique direction and story of S NS Toon is conducted and works of various genres are produced, many readers will flow in, creating an ecosystem unique to SNS Toon, which will open up new possibilities. It is expected that in-depth research on the directing and story of SNS Toon will become more active.
Key Words
SNS툰, 인스타그램, 인스타툰, SNS comics, Instagram, Instacomics
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