| abstract |
| Background Currently, the Korean webtoon industry is continuously expanding its industrial scale with a target sales of 1 trillion won. Accordingly, the webtoon platforms are producing new types of interactive webtoons such as ARtoons, VRtoons, and artificial intelligence toons by combining IT technology and webtoons. In line with this implementation of the 4th industrial revolution, it is necessary to study the interaction effect used in webtoons.
Methods For this study, 60 interactive webtoons were selected and the interaction effects used in the webtoons were classified as 6 types (moving effect, sound effect, haptic effect, VR effect, AR effect, face recognition effect). The effects in the webtoon were made into a video and included in the questionnaire along with the webtoon link. A total of 103 participants were recruited to evaluate and comparatively the effects on the user's.
Result Experiments show that the interaction effect types in interactive webtoons show significant differences in users' immersion, persistence, understanding, and satisfaction. Through individual interviews that the interaction effect worked positively in the genre with a large world view in the webtoon, but the reaction was not good in the comics.
Conclusion This study was performed to categorize the new possibilities of interactive storytelling and the approach of webtoons and to classify the new possibilities of interactive storytelling and the approach of webtoons. This study is meaningful in defining the concept and characteristics of interactive webtoons and analyzing the type of interaction that the mixture of new media technology and webtoon can have positive results for the webtoon industry. |
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| Key Words |
| 인터랙션 효과, 인터랙티브 웹툰, 사용자 경험, Interaction effects, Interactive webtoon, User Experience |
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