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DOI :     Journal Korea Society of Visual Design Forum , Vol.71, No.0, 191 ~ 205, 2021
Title
Cultural Appropriation and Pursuit of the Value of Cultural Diversity in Contemporary Fashion
김지은 Ji-eun Kim , 박주희 Ju-hee Park
abstract
Background The rapidly changing social environment and changes in consumers' consciousness made the issue of cultural appropriation of fashion public. This study focused on the reality that the diversity of inspiration of contemporary fashion violates the inclusiveness and diversity pursued by the modern society, and it seeks and analyzes the controversial cultural appropriation cases of such diversity, and discusses the practice of cultural diversity in the fashion industry. I have a purpose. Methods Literature studies and case studies were conducted in parallel. First of all, as a literature study, a theoretical re view of culture and cultural diversity and historical considerations ranging from chinoiserie in the 18th century to the influence of other cultures in fashion in the 20th century were conducted. As a case study, we collected, analyzed and classified articles on the subject of cultural appropriation and cultural diversity, and discussed cultural appropriation in modern fashion and examples of cultural diversity practice in the fashion industry. Results The cultural appropriation problem of the fashion industry was classified into race, tradition, religion, and history. As a result of case analysis, the lack of understanding and distortion caused by racism, theft of ethnic craftsmanship and historical values, distortion and lack of understanding of religious divinity, Western superiority and The issues of distortion and conduct based on colonialism were discussed. In order to pursue diversity in the fashion industry, practices such as embracing diverse races, respecting ethnicity and locality, and acknowledging designer identities were discussed, and the establishment of special organizations or departments such as the Diversity Professional Committee was confirmed. As a result of the discussion, this study revealed the relationship between the cultural transfer problem caused by the fashion industry and the pursuit of cultural diversity values. Conclusion This study discusses the cultural appropriation of race, tradition, religion, and history in today's fashion industry, as well as corporate consciousness and solutions to these issues. The pursuit of cultural diversity values of fashion companies as a result of the research is a task that must be practiced continuously along with the recognition of corporate social responsibility.
Key Words
문화적 전유, 문화다양성, 다양성, Cultural Appropriation, Cultural Diversity, Diversity
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