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DOI :     Journal Korea Society of Visual Design Forum , Vol.69, No.0, 195 ~ 207, 2020
Title
A Study on the Effective Design of Pedestrian Safety Goods for Walking School Bus - Focused on Availability heuristic and Color perception -
전소윤 So-yun Jeon
abstract
Background The safe way for pedestrians to go to school should be guaranteed in the extended concept of “safe walking” beyond the designated range of school zones. The Working School Bus is a program that is provided as a safe attendant and dismissal for elementary school students, and the final goal is to provide safe attendance and dismissal. This study is a study to prepare a preliminary step to examine and present in-depth design plans to develop more effective walking safety products. In particular, in traffic-related accidents, the behavioral psychological factors of both pedestrians and drivers can have various influences depending on the situation and environment. Accordingly, there is a need for a design approach that reflects the characteristics of the main pedestrian and the cognitive process of visualizing information called “children's pedestrian safety,” while repeatedly exposing the walking safety products of the walking school bus that can be worn by the main pedestrian. This study seeks to explore the design of safety walking products for the activation of an effective walking school bus for children's pedestrian safety, which is being conducted at home and abroad, focusing on availability heuristics and color perception. Methods First. Inspiring the necessity of this study by investigating the concept of a working school bus and prior research to understand the characteristics of the main pedestrian, and by surveying and analyzing satisfaction through a questionnaire on satisfaction. Second, we examine human observational learning through the concept of usability heuristics and Bandura's social learning theory, and review the literature research on information visualization and color perception based on this. Third, it investigates and analyzes cases of children's pedestrian safety products at home and abroad. Fourth, based on the above three research methods, design review items are derived, and image simulation is conducted to suggest the design of effective safety walking equipment. Fifth, interviews are conducted with traffic safety instructors (10persons) regarding the effect of the simulation. Result The preliminary survey on the satisfaction and requirements of the currently implemented working school bus confirmed that improvement and expansion of use(21%) of pedestrian safety products were necessary. In the survey to analyze the actual conditions and problems of the use of pedestrian safety products, dissatisfaction(93%) and inconspicuous reason(42%), difficulty in the role of pedestrian safety(38%), characteristics of users and As preference was excluded, users rejected it(12%), the types of items were not diverse(7%), and the sizes and designs of different safety products(1%) appeared. Accordingly, it was confirmed that practical walking safety products should be designed that reflect the behavioral and mental characteristics of the main pedestrian and the external environment and situation used in order to enhance the existing ineffective effect. Based on theoretical considerations, questionnaires, and interviews, effective walking school bus items were selected as bag covers, auxiliary bags and hats in consideration of the cognitive and behavioral characteristics of the main pedestrian. And it was summarized that the design should reflect the review of clarity, attention, usability, and aesthetics. Accordingly, the verification was conducted through a pilot image simulation, and the satisfaction with the improvement was confirmed through interviews with traffic safety instructors. Conclusion Based on the design evaluation items applying the usability heuristic and color perception, the validity of design research and the direction of design were explored. Based on the review of literature studies and the results of questionnaire studies and verification, it can be seen that the perception, judgment, and behavior of children's pedestrians and drivers' information to reduce the incidence of accidents is related to availability heuristics and color perception based on psychological connection. have. It was found that the design of an effective walking school bus's pedestrian safety product should not be rejected by children pedestrians on the way to school, and should be selected as an item that can be easily worn even in unexpected situations in the external environment. In addition, it was confirmed that the perception of color reproduction and the usability heuristic should utilize visual perception of information. The explicitness and attention of the items worn by children's pedestrians are repeatedly exposed through color perception, allowing drivers and other pedestrians to naturally recognize the message of“children's safe walking” and actively link the motives of their actions. If continuous exploration and design development and verification studies are supplemented, it is expected that various ways of using pedestrian safety products and active use can be expected.
Key Words
워킹스쿨버스 보행안전용품, 가용성 휴리스틱, 색채 지각, Pedestrian safety goods for Walking School Bus, Availability heuristic, Color perception
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