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DOI :     Journal Korea Society of Visual Design Forum , Vol.68, No.0, 193 ~ 205, 2020
Title
An Exploratory Study on Creative Conceptual Combinations in the Association Thinking Process - focused on the comparison of the image-based and word-based association mapping -
김보섭 Bo-sub Kim
abstract
Background The aim of this study is to analyze conceptual combinations in the creative thinking process in the associative mapping process in an exploratory study. Principles about concept combinations are complex and unclear(Gagné and Shoven, 1997), and the creative concept combinations weren’t be clarified. This study seeks to examine the content of creative concept combinations through two representative theories - Thematic Relationships and Dimension-based interpretations. Methods Five students participated in image-based mapping and word-based mapping to design a chair for group activities started from natural objects. Then Interviews, recordings about discourse, and protocol analysis were conducted. To analyze, the associative strength and creativity were judged by experts and concept combinations of associative mapping was discussed and was interpreted based on quantitative analysis. Result As a result, it was judged that most of the associative thinking process generate concepts through thematic relations interpretation, and dimensional interventions conducted only about 10-20%. This can be assessed that dimension-based interpretations attempt to solve a problem in a more exceptional situation, the thematic relations relatively mean to contribute to general thinking process.. Conclusion This study requires that the two representative thinking processes are balanced and interacted. In the creative concept combinations, the accumulation of thematic relation interpretations also contributes to creatvie conceptual combinations, dimension-based interpretation can contribute to creative thinking in a way that attempts creative shifts.
Key Words
개념 결합, 창의성, 연상 맵핑, Conceptual combination, creativity, association mapping
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