| abstract |
| Background Signboards has been studied at various angles. However, studies on primary color signboards are rare. Thus, the aim of this study is to explore how color harmony and legibility of primary color signboards are perceived when building exteriors and areas are different.
Methods Fifty-three participants evaluated 77 area-building-signboard combinations against two scales of color harmony and legibility. The stimuli consisted of 5 areas (residential area, building area, seaside area, historic area, and green area), 3 building exteriors (brick building, stone building and curtain wall) and 5 primary colors of signboards (red, yellow, green, blue, and purple).
Result Findings of the study are as follows. First, the relationship between color harmony and legibility in all three types of building exteriors and five types of areas was moderate. Second, in terms of color harmony, primary color signboards were generally rated disharmonious in all three building exteriors and five areas. In terms of legibility, yellow signboards in brick buildings, red, green, blue, and purple signboards in stone buildings, and red signboards in curtain walls were rated most legible. Third, the effects of building exteriors on color harmony and legibility of primary color signboards were strong. Forth, the effects of areas on color harmony and legibility of primary color signboards were weak.
Conclusion It is concluded that primary color signboards, which are considered to have high legibility, can be evaluated as disharmonious, and when using primary color signboards, types of building exteriors should be considered rather than types of areas. The study findings provide an understanding of the characteristics of primary color signboards on color harmony and legibility in different building exteriors and areas. |
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| Key Words |
| 원색 간판, 색채조화, 가독성, Primary Color Signboards, Color Harmony, Legibility |
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