| abstract |
| Background It is necessary to develop a container which matches characteristics of makgeolli so that makgeolli can jump up to be world class alcoholic beverage. Most people drink makgeolli with it shaken and thus it is advisable to develop a container that matches such characteristics so that people can drink it easily. It is recommended that makgeolli should have a balance between slip-resistant pattern structure and shape so that makgeolli can be more competitive. This study aims to develop makgeolli container pattern structure based on data collected from analysis of containers in use and a new concept through basic market research on PET container for makgeolli.
Methods This study examines makgeolli containers and the use of makgeolli containers all over the country and analyzes makgeolli container body pattern structure and evaluates by experiment and produces prototype in order to develop makgeolli container pattern structure.
Result This study intends to verify results by developing container body pattern structure which matches characteristics of makgeolli and new pattern shape according to slip-resistant pattern structure container improvement and drawing evaluation result based on experiment.
Conclusion This study aims to contribute to a rise in sales of makgeolli and maximize characteristics and functionality of makgeolli and raise market share and satisfy consumers’ need by inducing consumers to use pattern structure which makes makgeolli easy to be mixed when consumers drink makgeolli. |
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| Key Words |
| 패턴구조, 그립감, 혼합성, pattern structure, a sense of grip, blendability |
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