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DOI :
Journal Korea Society of Visual Design Forum , Vol.64, No.0, 179 ~ 187, 2019
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| Title |
| A Study on the Effect of Intimacy between Conversational Agents and Users on Reliability - Focused on Self Exposure, Small Talk and Anthropomorphism - |
| 박선영 Sun-young Park , 이상원 Sang-won Lee |
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| abstract |
| Background A number of artificial intelligence technologies are being released. It is important for users to trust these artificial intelligence technologies in order to use effectively. The purpose of this study is to investigate interaction between conversational agent and user through dialogue, and to identify factors that can make conversational agent to be trusted. This study focused on intimacy-building, an important prerequisite for trust, and applied self-exposure and small talk to conversational agents, which were used as strategies to build intimacy in interpersonal relationships. In addition, the anthropomorphism strategy was applied to the conversational agents using the phenomenon of feeling intimacy with personally similar objects.
Methods The study was conducted by showing the a group of subjects a video demo of an artificial intelligence speaker and a user talking before responding to the survey. In order to secure the independence between the variables, the experiment was designed with the 2x2x2 mixed factorial design. The analysis consisted of three steps: validation of the measurement variables, verification of manipulation, and verification of hypothesis.
Result As a result of the experiment, the small talk strategy had a negative effect on the building of intimacy and the self-exposure and anthropomorphism strategy had a positive effect. In addition, the three strategies did not directly affect trust, but because intimacy affected trust, intimacy mediated trust.
Conclusion Based on this, the conclusion of this study is to draw guidelines for forming positive interaction between agent and user in designing voice-based interface. |
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| Key Words |
| 신뢰, UX, VUI(Voice User Interaction), Trust |
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