| abstract |
| Background Among the various Olympic designs, the Olympic poster is a medium that promotes the hosting of the Olympics to the public through instant communication and effectively conveys information. However, it is true that so far there have been no various studies on the poster design for the Winter Olympics. Accordingly, based on the theoretical consideration of Winter Olympics posters, this study intends to research focusing on the preference and attention of Winter Olympics poster design.
Methods The theoretical backgrounds of Olympic and Olympic posters, including the origin of the Olympic Games, the history of posters, and the characteristics and functions of the Olympic posters, were reviewed through various literature surveys. In addition, we analyzed the current status and formative features of the Winter Olympics posters from the 1924 Chamonix Olympic Games to the 2018 Pyeongchang Winter Olympics. In the empirical analysis, the preference and attention of Winter Olympics posters was analyzed through a survey.
Result According to an analysis of the characteristics of Winter Olympics posters in history, posters using the emblems and landscape of the host country showed the highest proportion. Researching the composition elements, the proportion of asymmetrical layout, sans serif typeface, cold colors and graphical representation was high. According to a survey on the preference and attention of Winter Olympics posters from 1992 to 2018, the Sochi Winter Olympics (2014) posters were found to have the highest level of preference and attention, while the Pyeongchang Winter Olympics (2018) posters and Nagano Winter Olympics (1998) posters ranked second and third, respectively.
Conclusion The Olympic poster using the scenery and emblem of the host country showed a high response rate in terms of preference and attention, especially the Olympic poster, which utilizes the emblem greatly and has simple form factor, showed high preference and attention. Factors that have a significant impact on preferences and attention are photographs and illustrations and screen configurations, these should be fully considered in production of posters. |
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| Key Words |
| 동계올림픽, 포스터, 디자인, Winter Olympic Games, Poster, Design |
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