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DOI :     Journal Korea Society of Visual Design Forum , Vol.63, No.0, 171 ~ 182, 2019
A Case Study of AI-Driven Generative Logo Design - Compared with the Traditional Logo Design Production -
전우정 Woojeong Chon , 연명흠 Myeong Heum Yeoun
Background Artificial intelligence technology has been applied in many parts of society and has caused many changes in the field. Artificial intelligence technology has been influential in art and design fields where human inspiration and creativity are important, and artificial intelligence has started to take part of the role of designers. The range of AI applications is expanding, including articles produced by artificial intelligence robots, and artifacts produced by Adobe Sensei, which replaces the repetitive tasks of existing designers. In this situation, we will redefine the designer role and design process in the era of the AI development based on the AI based generative logo design case study. Methods AI - based logistic production website was investigated, and the process with traditional production method was compared and analyzed. The process of logo production is analyzed by applying the double diamond model which is frequently used in design thinking, and the typical traditional logo production methods and processes are summarized based on the literature survey. The AI-based logo production process visits the corresponding website Step-by-step procedures are summarized. In order to judge the degree of difficulty of AI-based logo production and the completion of the design result at the level of the beginner designer, we conducted the questionnaire to students in visual design department and 2nd and 3rd grade students and obtained the results. And the contents were summarized. Result The AI-based generative logo creation site has advantages in terms of convenience and efficiency, but it has disadvantages in design similarity due to insufficient data sets and poor design completeness. Based on the questionnaire results of the AI based logo production site and the questionnaire participant, it was found that the difficulty of use was generally easy, and the logo design result was also evaluated as the satisfaction of the general or general satisfaction. This proved that entry-level designers could easily and quickly use the AI-based logo creation tools. However, the beginner designers who have little experience in symbolizing detail of design completeness and superstructure responded that it is difficult to make decision and execution process in comparison with design expert when selecting security after logos and final editing. Conclusion The AI-based logo creation site omitting the step of deriving the brand essence corresponding to the survey and analysis should be used in a limited situation. In order to collaborate with AI at the stage corresponding to the Discover, a researcher You have to worry.
Key Words
인공지능 기반 디자인, 생성적 디자인, 로고, AI-Driven Design, Generative Design, Logo
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