| abstract |
| Background Digital characters are perceived as new driving forces for developing the cultural content industry utilizing OSMU. However, there have been very limited empirical studies in this related area. Accordingly, it is necessary to conduct theoretical and systematic studies regarding digital characters.
Methods To investigate the image and preference for two types of digital characters, Kakao Friends and Line Friends, a survey was conducted among 152 adults living in Seoul, South Korea. Respondents were exposed to two types of digital characters, followed by a completion of the questionnaire.
Result The findings revealed that the stylized design, featuring simplified and exaggerated characters of animals, had a higher level of image such as familiar, soft, warm, and friendly as compared to the realistic design, which are characterized by human beings and realistic animals. Moreover, familiar, soft, and classic images had an effect on character preference.
Conclusion The study shows that designs of digital characters have an effect on the image and preference of characters. The research implies that a stylistic design of animals is more effective than a realistic design. Overall, the study is significant that it is an empirical study which can contribute to developing theoretical models and practical strategies. |
|
|
| Key Words |
| 디지털 캐릭터, 양식화 디자인, 사실적 디자인, Digital Character, Stylized Design, Realistic Design |
|
|
|
 |
|
Full Text