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DOI :     Journal Korea Society of Visual Design Forum , Vol.57, No.0, 195 ~ 206, 2017
Title
Hangul culture product design direction of national museum shop
조재윤 Jae-yoon Cho , 임경호 Kyung-ho Lim
abstract
Background Hangeul has carried out the role of core medium of outstanding korean image that replaces the chinese alphabet-based auspicious characters as the major material of cultural product designs of the past. Under this point of view, the study is made for the cases and status of cultural product of Hangeul motive to present the direction to facilitate the Hangeul cultural products and make correct advancement. Methods The study is aimed for the characteristics of the Hangeul design expressed around the design cases of cultural product of Hangeul motive. In the study, together with type, size, color and etc of font, the comparative analysis is made on the layout formation, type of blank facilitation and etc to contribute to the advancement of the cultural product by facilitating Hangeul. Result The result of the analysis of design for the cultural product of Hangeul motive is the design in expression method of the pattern type in gothic font of sans-serif line by using the consonant and vowel, namely, the phoneme. This is attributable to the fact that the phoneme may display the formation of Hangeul and Hangeul is the character of gothic-type in drawing, not the letters written by the brush. Furthermore, with respect to the expression method, this study shows that it prefers the layout of patterns to express the beauty of Hangeul in indirect ways rather than the design delivering the implication or message directly. Conclusion In the cultural product design of Hangeul, the consonant vowel in the phoneme is facilitated to display its expression by making patterns in the gothic font of sans-serif line. It indicates that Hangeul is the phonogram to facilitate the base drawings to create the phoneme of characters that the phoneme is facilitated to make easy patterns as its characteristics. The cultural product design with Hangeul as the motive may be summarized in the key words of phoneme, gothic, and pattern. Furthermore, if the approach is made on the methodical aspect of design, the answer may be found in its patterns.
Key Words
문화상품, 뮤지엄 숍, 방향성, Cultural product, Museum shop, Direction
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