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DOI :
Journal Korea Society of Visual Design Forum , Vol.57, No.0, 185 ~ 195, 2017
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| Title |
| A Value Proposition of Service Design for Urban Regeneration of Used Car Complex |
| 이예림 Ye-rim Lee , 김영원 Yeong-won Kim , 정정호 Jung-ho Jung |
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| abstract |
| Background In recent years, due to continuous domestic population decline and economic recession nationally, urban regeneration projects for strengthening the function of backward regions, are being activated, and while the development of the used car multiple complex, which is growing as such an active agent, can be suggested as a new alternative to the urban regeneration project, the current picture of the used car market is recognized negatively due to the deterioration and illegal transaction of the used car. Accordingly, a study is necessary on improving the negative image of the used car market suggesting the value of urban regeneration in the future from the users’ viewpoint.
Methods The current status of home and abroad used car market was explored, and based on this, service design methodology was utilized, and problems of the used car market were examined. In addition, through the qualitative individual in-dept interview with the persons concerned who are related to the used car market, realistic problems were derived, and by the improvement of home and abroad market and the precedent case analysis, effective solutions were suggested.
Result Needs of the persons concerned were comprehensively ‘renovation of negative image’, and through the precedent case analysis, One-Stop service of the used car transaction and the development of the convergent type public space of various contents linked with local commercial areas.
Conclusion This study can be utilized as a user-oriented content for the development of home and abroad used car multi complex and basic data of service design, and it is intended to be suggested as a guide for successful urban regeneration infrastructure in the future. |
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| Key Words |
| 도시재생, 서비스디자인, 중고차복합단지, Urban Regeneration, Service Design, Used Car Complex |
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