| abstract |
| Background The purpose of the paper is to review and underline the trend and features of the literature on the advertising design papers published in the 11 major design journals in Korea. By doing so, we aim to get the general view of advertising design research since the beginning stage of its academic efforts and to pave the way to get better research knowledge as we should delve into developing advanced research questions for future research.
Methods Total of 316 articles appeared in the years of 1995 through 2016 in 11 major design journals were selected and coded as specified by the content analysis methodology. The statistical significance of the changes or ratios was checked.
Result Advertising design element, design strategy and production tactics account for major portion. As the total number of the articles was increasing, non-design researchers were found to begin to involve in advertising design research. Case study and its qualitative approach were most used, and traditional media such as newspaper and magazine were still the major interest as apposed to the new media popularity in content design research.
Conclusion Advertising design research needs to expand its focus on the interdisciplinary perspective from traditional media to convergent media and contents. Case study has to touch on in-depth or experimental inquisitions so that our design research in advertising adequately address the contemporary culture and media issues. |
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| Key Words |
| 광고디자인, 내용분석, 연구동향, Advertising design, Content analysis, Research trend |
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