| abstract |
| Background The function of communication in design field cannot be overemphasized. Design is generally intended to promote public communications, that is, to induce positive empathy and response from the public through strategic planning based on creative thinking. The Dutch graphic design, which has attracted worldwide attention in recent years, is highly recognized for the uniqueness and reasonableness of individual designers based on the open and objective thinking. Against this backdrop, this study aims to look into the methods of communication in design through the analysis of formative language intended for communication of the Dutch graphic design.
Methods The study has classified the communication methods shown in Dutch graphic design in terms of style, meaning, and expression, and presented a number of iconic methods of expression based on case studies. The characteristics and trends have been analyzed in terms of borrowing and mixing, experimental nature, layers of meaning and selective interpretation, geometric form and message, and the autonomy combined with modernism.
Results The characteristics of the Dutch graphic design style can be summarized as follows. First, borrowing and mixing is accompanied by experimental spirit to be recreated on the basis of the resources accumulated with arts and culture, and creates a new formative language. Second, it implies a sophisticated level of meaning and concept in works of art and induces participation in the design to facilitate communicates with audience. Third, the geometric form, as a major design element, combines even with irrelevant forms to create new messages. Fourth, the advantages of functional and reasonable modernism are combined with the autonomy and creativity of the designers to get access to the public in a new style. As such, the Dutch graphic design style adds a variety of form experiments to artists` personalities, building their own unique style of expression.
Conclusion Therefore, analyzing the communication style of the Dutch graphic design is intended to study the communication methodologies with the public established through the messages that they like to convey to the public and the expression methods for that, through which it seeks a variety of design methodologies. |
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| Key Words |
| 네덜란드그래픽디자인, 커뮤니케이션, 디자인스타일, dutch graphic design, communication, design style |
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