| abstract |
| Background The purpose of this study was analyzing the fashion characteristics of African-American hiphop musicians in terms of digital technology and providing data that can be used in fashion industry such as fashion brand image planning, fashion advertisement and etc.
Methods In the literature research, digital technology was studied through literature related to digital technology, articles and sites. And in the demonstrative research, the fashion characteristics expressed in African-American hiphop musicians` videos were analyzed in aspect of digital technology.
Result The characteristics of digital technology were classified in to four categories: Virtual Reality Systems, Glitch Art, Interactive Performance and Hologram Art and these features were confirmed as digital fashion images of African-American hip-hop musician music videos. These characteristics of digital technology were verified that composing fashion images of African-American hiphop musician music videos and classified in to Virtual Reality Image, Glitch Image, Interactive Image, Hologram Image and etc. First, Virtual Reality Image represented by Kendrick Lamar wearing red suit, destroyed denim jacket, t-shirt and walker used virtual reality systems that the user interacts with the three-dimensional situation. Second, Glitch Image represented by Asap rocky and Frank Ocean wearing beanie, beige colored coat and kimono used glitch art that occurs a temporary malfunction or error in the computer. Third, Interactive Image represented by Kanye West wearing mask and red sneakers used interactive performance that interacts with the performer directly. Finally, Hologram Image represented by Drake and Nicki Minaj wearing parka, sweater, t-shirt, denim jeans, jogger jeans, walker and one-piece used hologram art that phenomenon of light caused by the holography.
Conclusion African-American hiphop musicians are spreading to general people using videos. Also it has great influence on the consumers such as consumption, fashion, model, music and culture. Thus, the fashion features in the videos are expected to help to lead the fashion trends. |
|
|
| Key Words |
| 디지털 기술, 미국 흑인 힙합 뮤지션, 패션 특성, Digital Technology, African-American Hiphop musicians, Fashion characteristics |
|
|
|
 |
|
Full Text