| abstract |
| Background We analyze the UX design factors that should be considered when converting the virtual media of the past familiar experience according to the cognitive process of the user by analyzing the Samsung Pay which has gotten desired result in the offline payment market .
Methods For the study, we divided the process into three stages according to the degree of accumulation of user experience. We made a research model consisted of cognitive factors(emotion, ease of use, usefulness, and flexibility) affecting each stage.
Result As a result of analyzing the UX design factors according to the development stages of Samsung pay, significant implications were found between the cognitive factors and the UX design strategy. In the beginner stage, physical card images are applied, so that users can learn easily. In the intermediate stage, the layout is changed to a structure suitable for managing a plurality of categories, and the efficiency in repeated use is increased. In the advanced stage, additional customized options and new features were added and the structure of the app home was changed for linking related services.
Conclusion Based on the results of the case studies, we have supplemented the research model by adding UX design directions and examples for each cognitive process. |
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| Key Words |
| 모바일 결제 서비스, UX 디자인, 사용자 인지과정, Mobile payment, UX Design, User cognitive process |
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