| abstract |
| Background The poster of the film intrigues spectators, and has a role as a visual catalyst. Further, it directly influences the consequence of the box office, and acts as an advertisement. This research attempts to differentiate between the form of content aspect and visual aspect of the movie poster, which is the most representing feature of the movie marketing.
Methods To the subject of Top 50 box office movies in the history, announced by the Korean Film Council, 100 main posters of the movie of USA and Korea were analyzed through the content analysis method and chi-square verification.
Result Firstly, a form of the storytelling showed very notable level of differences between the USA and Korea. And type of genre of the movies statistically influenced to the difference. Also the credit and the release date did not show a significant difference. Secondly, the font of the main title, direction and color showed meaningful difference between the two nations. However, the location of it did not show significant differences. Also a form of the main visual image showed statistically meaningful difference. However, a form of the content of expression, the number of the model and the background color did not show remarkable difference.
Conclusion This study is attempting to suggest a way of new perspective of design that goes with the era, culture and surroundings, applying the multi-cultural code not only to the movie poster design, but also to poster of all kinds. |
|
|
| Key Words |
| 영화 포스터, 내용적 측면, 시각적 측면, Movie Poster, Content aspect, Visual aspect |
|
|
|
 |
|
Full Text