| abstract |
| Background`Images` in science education or scientific contents serve as an efficient visual communication tool to conceptualize and intellectualize information without a concrete explanation. However, there has been a relative lack of research into creating `images` compared to developing science education contents. In this vein, this study has proposed Metaphor and Pataphor as visual media in science education contents in pursuit of goal to achieve `public understanding` and examine their functions and the ways of application.
Methods The following describes research findings obtained based on the analysis of preceding studies and literary researches into metaphor, a way of metaphorical expression and pataphor, a way of expressing virtuality and reality in an overlapping manner.
Result First, the media-based characteristics of metaphor and pataphor run counter to each other in terms of concept, expression, relationship of knowledge system, meaning density and perception categorization. Second, metaphor and pataphor have differences in terms of cognitive, conceptual and derivative functions but have identicalness with science education contents in terms of `Triggering familiarity`, `expansion of knowledge system `, and `usability`. Lastly, I have classified the applications of metaphor and pataphor as a tool for science communication into one designed to induce interest and pleasure and the other intended to help promote understanding and awareness and presented the application cases through the digital nuclear educational contents “Energy Village”.
Conclusion This study has not gone further than presenting the potential applications as a science communication tool and actual relevant case studies and I intend to go on with further studies on concrete methods of application in line with the attributes of information and media types of contents based on the study results. |
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| Key Words |
| 파타포, 메타포, 과학 커뮤케이션, Pataphor, Metaphor, Science Communication |
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