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DOI :     Journal Korea Society of Visual Design Forum , Vol.53, No.0, 283 ~ 297, 2016
Title
User Cognitive and Emotional Factor Evaluation Framework for Product Design - Focused on User Experience In Kitchen Appliances -
서현덕 Hyun-duk Suh , 신영미 Young-mi Shin , 차은수 Eun-soo Cha , 조선구 Sun-gu Cho , 전수진 Soojin Jun
abstract
Background In the past few years manufacturing-centered industry has been turning into service-centered industry, reflecting the change of product development paradigm from supplier-centered to user-centered. Research on user experience, user cognition and emotional factors regarding new product development has been actively conducted in recent years, both academically and practically. However, most of new product developments fail not only because of insufficiency in technological advancement but also due to lack of understanding of consumer needs, especially of those whom actually use the products. Consequently, emotional factors of users are likely to act as essential elements of product development. Current research expects to analyze users` cognitive and emotional factors and utilize the results as evaluation tools for system development which can be applied to product development Methods Based on literature, cognitive and emotional vocabularies are investigated. Then the corresponding results serve as the basis for constructing affinity diagram through which user cognitive emotion framework is developed according to the five emotions. Furthermore, to verify the framework, a survey on cognitive and emotional factors is conducted targeting domestic users/ consumers of kitchen appliances. The analysis of cognitive and emotional factors of kitchen appliance users will be utilized as references for development of cognitive and emotional information support system. Result Results from a survey targeting users of kitchen appliances for verifying the practicality of the evaluation framework developed from the current research show that the framework is capable of deriving empirical analysis data on user cognition-emotion factors. These include the importance of user cognition-emotion, distribution of cognition-emotion factors for each module, correlation between products and cognition-emotion modules, and demographical user cognition-emotion factors. Conclusion The user cognition-emotion factor evaluation framework suggested in the present study for product design is expected to be utilized as an essential measure for estimating users` cognition-emotion factors. Results in turn can be used for new product development in the actual field of design business. Furthermore, the framework is also expected to be utilized as a critical reference for the development of cognition-emotion information support system based on user experience in the future planning of new product development process.
Key Words
인지 감성 디자인 평가, 사용자 인지 감성, 사용자 경험, Cognitive & Emotional Design Evaluation, User Cognition & Emotion, User Experience
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