| abstract |
| Background As the criteria of beauty based on sociocultural attitude toward physical appearance through the mass media affects body satisfaction, the positive quality of life can be enhanced by appearance management behavior. The purposes of the study are: to investigate the effect of the internalization and perception of appearance on appearance satisfaction, particularly on body satisfaction, in consideration of the importance of sociocultural attitude; to examine the effect of individual goal orientation, formed by sociocultural attitude, on appearance satisfaction through forced mandatory or voluntary goal orientation; and to explore the further effect of the appearance satisfaction, which presently has a direct effect on the quality of life, on the quality of life through more in-depth appearance management behavior.
Methods Questionnaires were administrated with residents of Gwangju and Daejeon in their 20`s through 50`s, from January 5th through 15th in 2016. A total of 375 questionnaires were used in the final analyses, employing exploratory and confirmatory factor analyses, correlation analysis, and structural equation model with LISREL 8.30.
Result The findings of the study were: First, sociocultural attitude had a significant effect on appearance goal orientation and appearance satisfaction. In particular, the voluntary goal orientation, which is not affected by others` views showed a more significant effect on body satisfaction; second, of sociocultural attitude, the perception of appearance had a positive effect on goal orientation. Trendy social groups which are not conscious of other people showed a greater influence on the goal orientation of individuals, and more forceful influence on mandatory goal orientation toward appearance; and third, the quality of life was shown to change positively through appearance management behavior. The quality of life was improved through continued appearance management behavior and more in-depth and expanded appearance management behavior.
Conclusion In a relationship looks satisfaction based on sociocultural attitudes about appearance, body satisfaction and importance body satisfaction gives a direct impact on the appearance management behavior and appearance management behavior continued, expanded deep anger appeared to affect positively on quality of life. While the current study focused on satisfaction with body and face, other types of physical satisfaction need to be investigated as well in future studies, such as skin satisfaction and exercise satisfaction. |
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| Key Words |
| 사회문화적 태도, 외모만족도, 외모관리행동, Sociocultural Attitude, Appearance Satisfaction, Appearance Management Behavior |
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