| abstract |
| Background Isabu`s expedition to Usan-guk in 512 has been commemorated by the annual Isabu & Dokdo festival organized by Samcheok city since 2008. And Isabu`s official portrait accredited by the Korean government was made public in 2011. These clearly show his pioneer spirit and the immense historical significances of the expedition. Moreover, as Korea`s sovereignty over Dokdo is contested by Japan without historical basis, Isabu`s expedition to Usan-guk has gained greater public interest. Considering these circumstances, the wooden lion known to be used as a threatening weapon during the expedition, if developed as symbol motif for tourism souvenirs, will greatly contribute to strengthening the image of this seaside tourism city, providing cultural contents for spurring the local economy, and also establishing historical lessons.
Methods For the purpose of developing various tourist souvenirs utilizing the wooden lion motif, the historical significance of Isabu`s Usan-guk expedition and the Samcheok area will be pursued, and then there will be research into the current tourist souvenir market in the Samcheok area. In addition, the comparative research and investigation of cultural commodities in other areas utilizing animal symbols from historical narratives will be conducted.
Result As a medium for advertising local history and culture, the wooden lion souvenirs will give a vivid image to the seaside tourism city for Samcheok, and it will also gather new momentum to brand itself as the historic location of Isabu and his wooden lion.
Conclusion These wooden lion motif souvenirs will improve understanding and awareness about Isabu and Dokdo as a part of Korean territory, and awaken historical consciousness for exploring and defending territorial waters. And the variety in tourist souvenirs will result in spreading the image of tourism for the city of Samcheok and eventually vitalizing its local economy |
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| Key Words |
| 이사부장군, 이사부독도축제, 사자상징모티브, Isabu & Dokdo festival, General Isabu, Lion symbol motif |
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