| abstract |
| 2018, a national big event, Pyeongchang Winter Olympics In 2018, Pyeongchang Winter Olympics, one of the biggest national events will be held. In order to make foreign/domestic tourists visiting Pyeongchang remember the city, it would be necessary to improve the image of Pyeongchang and Korea by developing and actively promoting fashion culture products. Thus, the objective of this study is to promote Pyeongchang Winter Olympics and also to raise the national image, by developing designs based on the motifs of Taegeuk mark which is the representative symbol of Korea, and the emblem of Pyeongchang Winter Olympics, and then applying/presenting them to shirts and bags.
For the design development, the Taegeuk mark of Korea, the emblem of 2018 Pyeongchang Winter Olympics, a snow crystal, and a ski slope were selected as the representative images. Based on the selected images, three design motifs of each image were developed, and then five colors of the Winter Olympic flag were applied to the developed design motifs. By applying the CS5 Pathfinder functions like overlapping, relocation, rotation, transformation, and combination to the selected four motifs, they were patternized.
Total 24 application designs were developed by applying the simulation such as series-multiples arrangement, reversal, and rotation to the slim fit zip-up shirt for better heat conservation and use. Regarding eco bags including cross bags and shopper bags that could be usefully used during sightseeing, also 48 application designs were developed by applying the simulation like series-multiples arrangement, reversal, and rotation. Total 72 application designs developed into the zip-up shirt and eco bag could be used for cross coordination. |
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| Key Words |
| 평창 동계올림픽, 패션문화상품, 집업셔츠, Pyeongchang Winter Olympics, Fashion Cultural Products, Zip-up Shirt |
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