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DOI :     Journal Korea Society of Visual Design Forum , Vol.48, No.0, 347 ~ 357, 2015
Title
A Study on Hybrid Outerwear Design for Senior
최정희 Choi Jung-hee , 이경희 Lee Kyung-hee
abstract
This study aims to present esthetic and trendy hybrid outer wear designs applicable to the fusion of tradition and present and the west and the east as well as diverse life styles for the major target of consumption, the senior generation with young sense. The findings are as follows. First, type of Hybrid fashion can be classified the hybrid of culture, hybrid of time, hybrid of style and hybrid of function. Second, outer wear for the senior generation puts the most emphasis on aesthetic factors including designs, styles, youth, and complement of figure, followed by symbolism such as convenience of dressing or undressing, comfort, functionality of flexible size, trend, express of individuality, and dignity. In addition, this generation prefers outdoor wear for social, cultural, and casual activities and demand hybrid city wear designs adding the characteristics of outdoor wear that is highly worn for various city life styles. Third, Work 1, 2, and 3 made the fabric of cultural hybrid sense using India ink and digital technique-based Textile Design and used the design considering the senior generation`s figure and an outdoor material, and expressed easy clothing change and design of city wear. This is a hybrid senior fashion design expressing the fusion and coexistence of traditional and modern beauty, Korea`s oriental beauty and modern western beauty, and sports wear`s functionality and city life styles.
Key Words
하이브리드 패션, 시니어, 아우터웨어, hybrid fashion, senior, outerwear
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