| abstract |
| In 21st century, systematic visual features of graphic design are started to be understood and began to be applied to not only in communication design area but in other design areas. Graphic design in fashion is one of most effective ways to bring creativity and individuality to fashion consumers. For fashion trend, artistic expression of modern art in graphic designs are used boldly as a part of fashion and it is expected to be the most valuable factor to differentiate among fashion brands.
For this study, collections of 2014 S/S and 2015 F/W are used for analysing how artistic graphic designs are expressed and applied. Artistic figurative features applied in modern fashion are specified as application of art works` images, application of sculptural form, and application of art exhibition`s form. Among these applications, application of art works` images is derived for most often expressed in fashion. As analysing the collections based on this application, technique of expression expressed in art works such as collage, graffiti and in abstract paintings and graphic designs used art works` images could be derived from. From this study, there certainly is a correlation between arts and fashion and they have been evolved keeping the same performance characteristics. Graphic designs are to be expected to create high-added values in fashion trends and differentiate among fashion brands. |
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| Key Words |
| 패션 트렌드, 그래픽 디자인, 예술적 표현, Artistic Expression of Graphic Design in Fashion Trend |
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