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DOI :     Journal Korea Society of Visual Design Forum , Vol.48, No.0, 295 ~ 307, 2015
Title
Antecedents and Consequences of Trust and Commitment according to Company Size in Apparel Manufacturer-Contractor Relationships
박나리 Park Na-ri , 안민영 Ahn Min-young
abstract
This study examined regarding the moderating effect of company size in the relationship among the antecedent variables of trust and commitment, trust and commitment and firm performance and relationship satisfaction. A total of 128 apparel manufactures participated in this study. In the case of small and medium apparel manufacturer, with the number of employees less than 300, trust was positively affected by communication and flexibility. The antecedent variables that affected small and medium apparel manufacturer`s commitment toward contractor were shown to be interdependence, power imbalance and flexibility. In the case of large apparel manufacturer, trust was significantly affected by opportunistic behavior, shared value and flexibility. The antecedent variables that significantly affected large apparel manufacturer`s commitment toward contractor were shown to be uncertainty, interdependence, power imbalance, shared value and flexibility. In the case of small and medium apparel manufacturer, trust did not affect commitment in this research. However, as for the effect of trust and commitment on firm performance, firm performance was affected by both trust and commitment. In contrast, as for the effect of trust and commitment on relationship satisfaction, relationship satisfaction was affected only by commitment. In the case of large apparel manufacturer, with the number of employees 300 or more, trust did not affect commitment in the case of large company either in this research. However, as for the effect of trust and commitment on firm performance, firm performance was affected by both trust and commitment. As for the effect of trust and commitment on relationship satisfaction, relationship satisfaction was also affected by both trust and commitment.
Key Words
기업규모, 신뢰, 몰입, company size, trust, commitment
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