| abstract |
| Today, successful construction of Website is possible only when the website is harmonious and proper from the color-caused visual aspect while having harmony with the relevant design elements. This study is aimed at considering color characteristics shown on the currently operated Website for the library affiliated with local governments in Seoul. For this purpose. this study extracted main color, sub-color and accent color from the initial screen of the Website, and then did color analysis, tone analysis and color design by applying them to IRI Image Scale. The results can be summed up as 3 kinds as follows:
First, it was found Blue series and Green series were mostly used as main color. Blue series represent refreshingness and freshness while Green series are seen in nature the most, symbolizing peace and safety, etc. The IRI-defined adjective image scale of main colors is mostly `Natural`, and at this point, `Intimate` `Pastoral`, `Natural` and `Cozy` were extracted as their relevant emotional adjectives.
Second, there appeared diversely grass-green, orange, blue, and green, etc. as sub-colors, and color image, which belonged to Dynamic-Hard area, showed dynamic and hard image. The IRI-defined adjective image scale of sub-colors belonged to mostly `Modern` and at this point,` Practical`, `Urbane` and` `Cold`, etc. as their relevant emotional adjectives.
Third, accent colors were found to diversely include red, blue, green and yellow, etc, and on the whole, the accent colors were colorful and fresh. The IRI-defined adjective image scale of accent colors belongs to mostly `Colorful` and at this point, `Attractive`, `Mature`, and `Refreshing` etc. were extracted as the relevant adjectives.
It is thought that such results of color analysis make it possible to grasp the color trend or characteristics in Web Design, potentially being able to offer useful information to setting up guidelines of Web Design in the relevant field later. Nevertheless, this study thinks of it as the uppermost limit that it considered color research without taking into account the other design elements, such as the area and layout of Website. |
|
|
| Key Words |
| 도서관 웹사이트, 색채분석, 서울지방자치단체, Governments in Seoul, Library Websites, Color Analysis |
|
|
|
 |
|
Full Text