| abstract |
| When the existing researches that verified the effect of design management on company performance is examined, complementary studies are needed from two aspects. One, they failed to verify the effect of competence which is companies` intrinsic attribute. The other one is that the studies failed to verify the effect of company performance by expanding it to the performance from customer viewpoint. To complement these shortcomings, this study proved the effect of the design management competence on the performance from the customers` viewpoint. Data was collected by targeting 200 companies in Korea of diverse sizes. Five hypotheses set by this study were verified using multiple regression analysis, and all the hypotheses were adopted after verification. Accordingly, it was proven empirically that the design management competence is an important variable that exerts significant effect on the companies` performance from the customers` viewpoint. The key empirical results of this study are as follows. First, basic/specialization technology factor and innovative technology factor exerted positive (+) effect on the share of customers purchasing again. Second, organization change factor exerted positive (+) effect on the market share. Third, basic/specialization technology factor, participation by a third party factor, innovative technology factor and organization change factor exerted positive (+) effect on the existing customer growth rate. Fourth, basic/specialization technology factor, participation by a third party factor and organization change factor exerted positive (+) effect on the number of new customers. Lastly, participation by a third party factor and organization change factor exerted positive (+) effect on the customer profitability. Effective development of design management competence and utilization measures are presented by organizing into five in order to create performance from the customers` viewpoint based on these empirical results. |
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| Key Words |
| 디자인 경영, 디자인 경영 역량, 고객 관점 성과, Design Management, Design Management Capability, Customer Focus Performance |
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