| abstract |
| This study aims at examining kitsch characteristics rising up as the significant aesthetic value for the masses after the 19th Industrial Revolution in works of a contemporary designer, Marc Jacobs. Fashion is the representative consumer goods of modern society, which is valued depending on tastes and needs of the public like the Kitsch. Works of Marc Jacobs have been supported by the public, becoming a great commercial success. Accordingly, this research has significance in that it examined works of Marc Jacobs in terms of kitsch characteristics and will help to understand needs of the public.
As for the research method, this study derived characteristics of the kitsch from literature review and conducted the case study on kitsch characteristics among Marc Jacobs` works from 1992 to 2014. It classified major characteristics of the kitsch into 4 representative characteristics, that is, formative characteristics including the inadequacy and overlapping, aesthetic characteristics including the playfulness and escapism, analyzing Marc Jacobs` works based on such a classification.
In Marc Jacobs` works, inadequacy appeared as the rebirth of the subculture that had been alienated from the high culture into high fashion, and overlapping appeared as excessive use of materials, colors and decorations or mixing of various fashion styles. Playfulness could be found out from offering of a cheapie souvenir line, ads containing a sexual code and lingerie look. Finally, escapism was presented as a cartoon character having parti colors, objet arousing the nostalgia of childhood and surrealistic techniques habitually breaking a fashion custom. |
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| Key Words |
| 키치 특성, 마크 제이콥스, 키치 패션, Kitsch Characteristics, Marc Jacobs, Kitsch Fashion |
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