| abstract |
| The user experience design focuses on the analysis of critical meanings among the complex data, and information visualization could be one of the useful design methods to better understand UX. This study aims to develop a comprehensive journey map process model to visually analyze the UX information followed by the practical guidelines for each step. To develop the process model, literature review was conducted. For both full description and evaluation of the model, a case study was performed. Through the literature review, six-phase process model was suggested: `persona definition & UX research`, `UX phase categorization by cluster`, `touchpoint identification & relation setup`, `problem identification`, `extra information`, and `core insight finding & possibility consideration` in order. As a result of the case study applying the process model, the UX design information turned out to be transformed into a structural and visual map as going through each step. At the end of the phase, the core meanings of the data was drawn as insights. The journey map process model needs to be revised and updated, and it is expected that the model would be applied to diverse case studies and practical design projects. |
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| Key Words |
| 여정지도 프로세스 모형, 사례 연구, 가이드라인, 사용자 경험 디자인, Journey Map Process Model, Case Study, Guidelines, UX Design |
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