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DOI :
Journal Korea Society of Visual Design Forum , Vol.46, No.0, 375 ~ 389, 2015
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| Title |
| A Study on the Difference of Affect Intensity According to the Degree of Anthropomorphism in Animated Animal Characters |
| 이영숙 Lee Young-suk , 김운한 Kim Woon-han , 김상남 Kim Sang-nam |
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| abstract |
| The purpose of the research is to explore communication effect variables according to the degree of anthropomorphism of animal characters in animation. Also, this study aims to reveal how different affect intensity of communication audience is according to the degree of anthropomorphism of characters and the way of physical expression. For this purpose, research questions were established on both the type and intensity of affect according to the degree of anthropomorphism of animated animal characters.
The results are as follows. First, it was found that affect intensity was large when the degree of anthropomorphism of animal characters is low (close to the original form of animals) or high (close to the form of human), and affect intensity was small in the intermediate stage. Second, among six emotions (pleasure, sadness, anger, fear, hatred, surprise), emotions except for fear were shown the largest affect intensity in `axis movement of the body`. Fear was showed the largest affect intensity in `motion of the body (shoulders and hands)`. Third, there was a statistically significant difference among the types of emotions by the degree of anthropomorphism and the difference of affect intensity according to the way of physical expression. Fourth, body parts which recognize each type of emotions most are as follows; eyelid recognized as pleasure, sadness, hatred, surprise and fear, and eyebrow recognized as anger most. The major body parts for physical expression by each emotion were `eyelid`, `eyebrow`, `lips` and `entire body` in frequency order. In case of anger, it was expressed through front paws with high frequency unlike other emotions.
In this research, the relation between anthropomorphism and detailed expressional way and six emotions examined were found to be of great significance in expanding existing research results. This study has practical usefulness, in that the results imply anthropomorphism, nonverbal expressional way, and the type of emotion should mutually be considered when planning and producing characters in animation. |
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| Key Words |
| 의인화동물캐릭터, 감정 강도, 의인화 정도, 신체표현방식, Anthropomorphism of Animal Characters, Affect Intensity, Degree of Anthropomorphism, The way of physical expression |
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