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DOI :
Journal Korea Society of Visual Design Forum , Vol.46, No.0, 195 ~ 205, 2015
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| Title |
| Application Plan of Tyvek as Material for Fashion Goods - based on consumers` awareness about the combination of clutch materials - |
| 김지수 Kim Ji-su , 박혜신 Park Hye-shin , 김지인 Kim Ji-in |
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| abstract |
| As awareness of environmental issues is expanded, using eco-friendly materials is getting more interest also in fashion industry. But there`s still not enough study on application plan based on the research of consumers` awareness. Therefore, this study puts purpose to apprehend consumers` awareness about fashion products made with Tyvek, and furthermore, based on the analysis result, it aims to suggest development strategy of eco-friendly fashion products using Tyvek.
The study conducted based on the combination of Tyvek materials and carried out the research of consumer preferences by making clutch bags, which is one of the fashion accessories, as the stimuli. The stimuli are made with three kinds of material combination: `Tyvek`, `Tyvek and composition leather` and `Tyvek and fabric`.
As a result, we found out that the product mixed with Tyvek and leather gained the highest preference and the stimulus made only with Tyvek gained the lowest preference from consumers. With the result from the research of consumers` awareness of Tyvek, we could know that the consumers have the biggest resistance to durability and this factor might affect to the result.
Even though the durability of Tyvek is actually excellent, consumers felt resistance to it the most, which made us realize how important it is to dispel worries about durability. For this, it`s more important to improve recognition of the material itself and provide using experience by combining fashion materials regularly and frequently used by consumers rather than using only Tyvek when making products. |
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| Key Words |
| 친환경, 타이벡, 패션 잡화, Eco-friendly, Tyvek, Fashion goods |
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