| abstract |
| A strong financial foundation of designer brand is perfume industry surely and worldwide famous designers have played important roles for women`s beauty culture through the tendency of image displaying by compromise fashion and perfume from early 20th century. This research considered documents about brand name, logo, scent, container, etc. based on the background of Chanel and Dior forming. Also, based on the words used for scent creation, it studied on emotion expressing attitude of female university students in twenties, in Seoul, for Chanel and Dior perfumes and induced aesthetic characteristics of Chanel and Dior perfume brand image. Those tries are significant as they are studies conducted in aesthetical connections of beauty industry based on positive studies grafting onto the period beyond the perfume`s aspect of simple dressing. For the method and range for achieving the purposes, documentary study was conducted on World War, the background of Chanel and Dior brand forming, and brand image by referring precedent theses, relative books and magazines, internet, etc. and survey was conducted on 100 female university students in twenties in Seoul based on the scent-creating words so as to induce aesthetic characteristics of brand identity. As a result of this research, aesthetic characteristics of simplicity, androgyny and modernity could be induced from Chanel brand and aesthetic characteristics of famininity, appealability and tradition could be induced from Dior brand. This research should be helpful for blending study suggesting importance and insight for aesthetic study and timing of perfume brand image for cultivation of beauty industry. |
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| Key Words |
| 샤넬과 디올, 향수, 브랜드 아이덴티티, Chanel, Dior perfume, brand identity, emotion expressing attitude |
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