| abstract |
| With the IMF financial crisis in 1997, Korea faced long-term economic stagnation, and this situation became even worse in 2008 when the world entered recession. The global recession has a great impact on the fashion industry and market, such as creating a number of global fast-fashion brands. The purposes of this study are to examine the changes of the Korea fashion industry during the last decade and to analyze the Korean apparel firms` strategies to survive the long-term effect of recession and fast-fashion. The researchers interviewed seven merchandisers or directors of apparel firms based in Seoul, South Korea, and thematic content analysis was used. The participants reported important changes in their merchandise planning, such as a reduced amount of reorders, increased amount of spot orders with smaller lots per style, and reduced amount of carryover. And various strategies such as the purchase of raw materials from domestic manufacturers and the domestic production to reduce lead times in merchandise and assortment planning of each firm and the managerial implications such as design, production, merchandising integration were also discussed. |
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| Key Words |
| 상품기획, 불경기, 패스트 패션, merchandise planning, recession, fast-fashion |
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