| abstract |
| The purpose of this study was to identify the differences in the level of hair-style benefits sought and the preference for particular image appeals according to face shape and BMI among female collage students. Subjects were 176 female students of colleges located in Seoul and its suburbs in Gyeongki Province.
The findings were that face shape and BMI were important factors in the differences in the level of hair-style benefits sought and the preference for particular image appeals. In the square group the level of hair-style benefits sought was the lowest, while in the long group it was the highest. Also the low BMI group showed the highest level of hair-style benefits sought, while the high BMI group revealed the lowest.
To conclude, women`s face shapes and BMIs can have a considerable influence on the hair-style behaviour and the preference for particular image appeals. From this conclusion, it can be noted that the influence of BMI goes beyond just the matter of how much fat gain there is. |
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| Key Words |
| 얼굴형, BMI, 헤어 추구혜택, Face Shape, Hair-style Benefits Sought |
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