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DOI :
Journal Korea Society of Visual Design Forum , Vol.52, No.0, 101 ~ 113, 2016
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| Title |
| The Use of Subconscious Imagination for Increasing Creativity in Visual Communication Design |
| 홍동식 Hong Dongsik , 김형재 Kim Hyoung-jae , 이희승 Lee Hee-seung |
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| abstract |
| Background In the development of technology, the surface of the representation of the graphic design is by repeating the process of fundamental change. Contemporary graphic design, which developed into international typography style in the grid norms, which is a product of modernism, began to appear in the present. Thus, if to dream of a departure from the traditional norm called grid, the struggle has been exposed in a variety of representations. As a result, the collapse of the form by the deconstructive expression and de grid and post-modern remarkably appeared.
Methods Fella, as one of the representative person who represents these forms well strived to the study of the establishment of design identity, which is based on a result creation and aesthetics of deconstructive expression. Therefore, the researcher, based on the French modern philosophy aesthetics, considers the graph algorithms of Fella, which are pulling the whole world of graphic design community and line of graphic design education, examining the impact of the modern graphic design. Fella`s graphics forms have been the basis of the deconstructive aesthetics principle. And, the expression of his consciousness imagination has aroused a new homework to a lot of designers.
Result More than to research freely and resist, this is to the designers, is a matrix to re-constructed for the future-oriented role of design. Drifting from the edge of the current era to the era of post-modernism and regulations flows into uncertain times, but looking at the aesthetic aspects of graphic design also shows the various aspects represented as one of the genre.
Conclusion In this study, looking at the flow of the modern Graphism and the future of graphic design in the development of graphic design through the consciousness imagination of Fella, through more than the study of the presentation aspect, the primary objective is to link a comprehensive aspect. |
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| Key Words |
| Automatism, Subconsciousness, Creativity |
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