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DOI :     Journal Korea Society of Visual Design Forum , Vol.51, No.0, 125 ~ 137, 2016
Title
An Analysis of Structural Relations among Perception of DIY Cosmetics, Environmental Awareness, Good Life-style and Consuming Behavior Practice of Consumers
김선령 Kim Sun-ryeong , 유태순 Yoo Tai-soon
abstract
Background This research is to verify the relationships between factors that influence consuming behavior practice through a model structure by setting perception of DIY cosmetics, environmental awareness, and good life-style as causing factors. A survey is conducted among women of nineteen or older, who are major consumers of cosmetics. The research specifies the relations that all factors are led to consuming behavior practice by analyzing complexly, not by explaining fragmentary factors. Methods A survey is conducted among seven hundred and thirty DIY cosmetic users residing in Daegu or Gyeongbuk, and AMOS 22.0 program is used for the analysis. Result Between variables, it turns out to be direct and indirect effect on each other. Conclusion The findings are in the following: First, perception of DIY cosmetics, environmental awareness and good life-style directly influence consuming behavior practice. Second, perception of DIY cosmetics and environmental awareness directly influence good life-style, and perception of DIY cosmetics directly influences environmental awareness. Third, it turns out to be that perception of DIY cosmetics indirectly influences consuming behavior practice through environmental awareness and good life-style, and environmental awareness indirectly influences consuming behavior practice through good life-style.
Key Words
DIY 화장품 인식, 환경의식, 소비실천행동, Perception of DIY Cosmetics, Environmental Awareness, Consuming Behavior Practice of Consumers
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