| abstract |
| Background It uses the language of the visual arts has been acting as a factor for the Formative beyond the scope of simple text, ranging from the ancient to the modern and representations in various media. This study is a party to the public Formative center of the text in conceptual art was born as the echo of the artistic modernism in the epistemology of the linguistic expression around the use of visual media that the expansion in any form.
Methods In order to understand the visual and media Formative extended methodology of language or text shall prevail conducted a study on the concept art and its expression. To be analyzed for the work of Jenny Holzer and Barbara Kruger to make sure that the text goes through the public and any convergence process in the visual arts area.
Result Use of the language is to develop a tool that enables the medium with only the original function with the text. Jenny Holzer and Barbara Kruger is an attempt to give a more formal scaling combination of personal narrative of gender or social message of the text shows examples of private media by the author.
Conclusion Jenny Holzer would conduct experiments to begin to use the text as a visual center of the Formative to the role of media convergence as part of the text in the Fine Arts area. This language is developed into a system of communication is not limited to the formative feature of the language itself. In the case of Kruger establishes a system of visual media reflects social overturned by the mass media for commercial environments and how to use the usage of the mass media by taking the way that paradoxically delivered a strong message to the audience. The role of language in the conceptual art is to contribute to the expansion of media diversity to be a priority with the interpretations of public participation. |
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| Key Words |
| 텍스트, 개념미술, 조형언어, Text, Conceptual Art, Formative language |
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