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DOI :     Journal Korea Society of Visual Design Forum , Vol.55, No.0, 87 ~ 97, 2017
Title
Characteristic Analysis of Graffiti Art Collaboration - Focusing on the art collaboration of graffiti artists and brands -
조정현 Jung-hyun Jo , 임경호 Kyung-ho Lim
abstract
Background Graffiti artists and art graffiti works through the collaboration of companies approaching the familiar and friendly to the public. Art collaboration has its own brand of competitiveness and effective ways the image generating synergy with the likely expecting. In the future by graffiti Art Features and the type shown through a collaboration more graffiti artist and art collaboration in various fields. We expect to happen. Methods A total of 10 art collaboration works were applied to graffiti artists and products and packages. This course analyzes the characteristics of graffiti art collaboration focusing on the type of expression of graffiti and the type of art collaboration. Result Expression type of graffiti tags and character, analysis, 3D of ensuring the highest. Art Collaboration, type analysis, new Art Collaboration to create the added value were many cases. Rather than using one type of leverage and mix various types of work. Conclusion The collaboration of the features that suggest graffiti art now a lot of graffiti art new and enhance the value of collaboration products using the characters and three Being done to create the added value. Limited to consumers, products and draw the attention, drama, music video festival, and located deep in our lives. But graffiti art collaboration is the height of the value and create new value-added part of the product is on is not about to be desired. Art for collaboration in the future with prejudices and different types of methods of graffiti art more friendly and cordial collaboration is in our lives. I want them to feel.
Key Words
그래피티, 아트 컬래버레이션, 그래피티 아트 컬래버레이션, graffiti, art collaboration, graffiti art collaboration
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