Background The animation character in the background of the study determines the inner driving force of the character's behavior based on the motive, which is the reason for the action, and the intention, which is the goal of the action in the narrative. This paper analyzed the inconsistency of motivation and intention in order to grasp the conflict in the actions of non-hostile characters with common goals in animation as motivation and intention. In previous studies, based on psychology and motivation psychology, the concept of non-hostile characters were understood, and also motivation, intention were distinguished, more over conflict is identified. In particular, systematicity was established through the relationship between the characters appearing in the latest theater feature Disney animation Encanto. Methods In previous studies, based on psychology and motivation psychology, the concept of non-hostile characters was understood, motivation and intention were distinguished, and conflict was identified. Therefore, in motivation psychology, motivation (M) was classified into approach motivation (AcM) and avoidance motivation (AvM), intention (Int) was identified according to motivation, approach motivation was identified as recommended intention (EInt), and avoidance motivation was identified as prevention intention (PInt). In this regard, a system of analysis was established through semiotics as an affiliate and an integrator. As a qualitative research method, events (E) were sequentially extracted from the central narrative (N) through the latest theatrical feature animation "Encanto (2021)", and analyzed from act (A) to motive (M) and intention (Int). Result Mirabel had a high recommended intention of approach motivation, and grandmother had a high intention of preventing avoidance motivation. Therefore, a conflict between the main character and the non-hostile character was triggered. Conclusion The motivation for approach and avoidance influenced the conflict over the behavior of the animation character, resulting in an affiliated inconsistency (PaD) between the behavioral motivation and intention of the character. This paper sets the scope of the study only of motivation and intention as the central element of the conflict against non-hostile characters. For example analysis, the latest animation in which there are no villains and conflicts between families, is selected as a qualitative research method. Therefore, I analyzed the Disney animation Encanto. In future studies, as a study on non-hostile characters in animation, I intend to conduct in-depth follow-up studies on the theme of the absence of villain characters.

keyword : 캐릭터, 행위, 불일치성, Character, Action, Discrepancy

Background This study explores the relationship between the perception of problems, information exploration, evaluation of alternatives, and purchase intention to identify the purchasing decision-making process for eco-friendly beauty products. The purpose of this study is to investigate the effect of consumers' perception of beauty products on the decision-making process to promote consumption. Methods Data collection was conducted from June 15 to June 30, 2022 for general consumers who have experience in purchasing eco-friendly cosmetics in Seoul and Gyeonggi-do, and a non-face-to-face online survey was conducted and 345 copies were finally analyzed. Results The recognition factors of eco-friendly cosmetics partially affected information search and green trust, and the relative influence of eco-friendly image factors and ethical factors was high. The information search was found to have a positive effect on green trust, and the information search on eco-friendly cosmetics and green trust were confirmed to have a significant influence on purchase intention. Conclusion This study attempts to approach the decision-making issues faced with the consumption decision of eco-friendly beauty products and leads to the ethical factors of thinking about the environment. Various studies on the consumer decision-making process to check consumers' needs are expected.

keyword : 친환경 뷰티 제품, 정보탐색, 구매의도, Eco-friendly Beauty Products, Information Search, Purchase Intention

Background In a new media environment where the expression form of logos change, motion graphic logos are more attractive to the public than static images and letters of traditional logos. This study aims to derive the expression characteristics of each visual element of a motion graphic logo by analyzing the visual components of the motion graphic logo in the new media era. Furthermore, by developing a motion graphic logo based on the research results, brands can always maintain their individuality and excellence in the increasingly competitive market environment, and always improve the user's feeling of use. Methods In order to derive the expression characteristics of each visual component of a motion graphic logo, this study used methods such as a literature review, a case analysis of motion graphic logos of global search engine brands, and an expert 5-point Likert-type survey. Result The visual elements of a motion graphic logo were selected as image, movement, color, and typography through prior research. Through case analysis and an expert 5-point Likert-type survey, the final expression characteristics of each motion graphic component were derived as image interactivity, movement dynamics, color psychology, and typographic information delivery. Conclusion Image interactivity refers to the mutual application and communication of the overall elements such as characters, pictures, colors, and movements that form the image of motion graphics. Motion dynamics refers to the use of movement to express information more vividly. Color psychology refers to the psychological reaction that people cause when they see the color of the logo. Typographic information delivery means delivering information or emotions to consumers and is an important factor in enhancing corporate image and consumer preference.

keyword : 모션그래픽 로고, 시각적 구성요소, 표현 특성, Motion Graphic Logo, Visual Component, Expression Characteristics

Background Branded videos mainly use storytelling communication methods, which can be used as a tool to discriminately and creatively deliver brand messages by forming narratives that structure the brand. Therefore, this study attempted to divide the terms constituting the branded video into color symbols, consumer lifestyles, and brand messages, and analyze them structurally in terms of mythology. Methods We established the framework of the mythological symbol system of branded videos, focusing on Roland Bart's mythological theory and theoretical consideration of image color symbols. Based on this, the color symbol system and brand message of the branded video were derived by analyzing Hyundai Card's branded video, ‘My Dream is a Color Dream’. Result In < My Dream is a Color Dream >, Green means courage and freedom, reflecting the consumer lifestyle of enjoying freedom and adventure. Red means dream and romance, reflecting the consumer lifestyle that aims for luxury. Purple means inspiration and the future, reflecting the consumer lifestyle that wants to reflect each taste. Black means justice and honor, reflecting the lifestyle of consumers with special qualifications and honors. Each color of the branded video "My Dream is a Color Dream" commonly signifies a means or dream to achieve a dream and conveys a brand message that customers can achieve their dream through cards. Conclusion The branded video has the purpose of delivering a brand message, but does not directly reveal the message. The systematic symbol expression method makes up for limitations such as errors in delivery and can form narratives that viewers can associate with a brand through videos. If the symbol system of branded videos is developed in detail according to the video or the type of consumer, it will be possible to form content and brands that communicate more effectively with consumers.

keyword : 브랜디드 영상, 색채 기호, 롤랑 바르트의 신화론, Branded Video, Color expression, Mythology of Roland Barthes

Background The regional design policies in South Korea had been led mainly by the Regional Design Center of the Korea Design Promotion Agency, an affiliated organization centered on the central government. However, local governments have recently expanded the scope of design support policies that are limited to public design to the local design industry in order to revitalize the local economy. This study aims to propose directions for the design industry support policies of local government by examining the current status of policies focusing on Seoul and autonomous districts. Methods This study examined the current status of local design industry support policies through the analysis of prior studies on design industry support policies and the analysis of legal context and policy implementation. In particular, the analysis of policy implementation results was conducted focusing on Seoul, which has steadily promoted policies to support the design industry over the past four years (2018-2021). Then, the limitations and problems of local governments' design industry support policies were derived, and directions were presented to improve policy efficiency. Result The system and basis for continuously promoting the design industry policy were not established yet. Thus, it is difficult to keep the continuous and substantial regional design industry policy at the local government level. Although the Seoul Metropolitan Government's design industry support program is expanding quantitatively, its growth potential is insignificant when compared to other design policy fields, and the lack of diversity of beneficiaries has been confirmed. In addition, in terms of budget and organizational structure, there were difficulties in discovering and promoting unique programs due to the budget and decision-making structure dependent on local governments. Conclusion In order to promote regional-oriented design industry support policies in the future, it is necessary to prepare the legal system and an integrated plan that considers the changes of the design area. Also, it is required to implement efforts such as redefining the scope of the support projects more comprehensively and establishing a legal basis.

keyword : 디자인 정책, 지역 디자인산업, 서울시 정책, Design Policy, Regional Design Industry, Seoul Metropolitan Government

Background When people experience space, vision plays a vital role. In order to better experience the space and receive the spatial information of color, it is necessary to analyze the characteristics of color of the exhibition space in stores with objective methods. The purpose of this study is to understand color characteristics and spatial color distribution characteristics of the Nike brand through eye-tracking technology. Methods The present study used a literature review, an IRI image scale color sensibility scale, and an eye-tracking technique. The color of both the brand and the exhibition of Nike were extracted via the IRI image color sensibility scale, and the eye-tracking technique was used for the fixation sequence of colors. Result From the experiment of eye-tracking, the colors of the exhibition space had the distributional features of the gaze order. In the case of having dark colors as background in the exhibition space, it was easier to focus on the products of bright and high saturation colors, while in the case of having cold colors as background, the products of warm colors were easier to see. Conclusion The present study captures the distributional features of the spatial colors by analyzing the gaze path order of colors of Nike in the exhibition space. The results can be used for more other fashion brands like Nike, to provide them with strategic information of space displacement, and thus contribute to the systematic planning of brands and the effective promotion of the brand image.

keyword : 전시 공간, 색채 매칭, 주시 순서, Exhibition Space, Color Matching, Gaze path

Background 3D printing, a core technology of the quarternary sector of the economy, is gradually expanding in terms of its scope of application for manufacturing. Due to the high value of applying 3D printing in the fashion industry, it is now necessary to systematically establish 3D printing education methods for fashion majors. Thus, the purpose of the present study is to develop 3D printing fashion accessories and education content applicable to 3D printing education by understanding traditional hanbok culture and focusing on traditional accessories that can be recreated using 3D printing. Methods After investigating documents and museum artifacts of the highly practical dwikkoji as a research subject from among many traditional accessories, the study analyzed the types and design characteristics of dwikkoji. On this basis, the study attempted to reproduce traditional designs and recreate them into modern designs using 3D modeling. In this way, the study examined the educational value of applying dwikkoji produced through 3D printing. Result After creating various designs using 3D modeling and 3D printing with dwikkoji as a research subject, the study found dwikkoji to be an item appropriate for teaching 3D modeling because it involves the use of various tools necessary to 3D modeling. Furthermore, the application of dwikkoji as education content for 3D printing not only improves the level of understanding for traditional culture and traditional accessories but also creates a cultural uniqueness with distinguished levels of modern accessories and designs. Conclusion At a point where there is an emphasis on the convergence education of cutting-edge technology, the development of 3D modeling and 3D printing accessories using dwikkoji becomes valuable because it can serve as educational material for 3D printing education methods for fashion majors.

keyword : 3D 프린팅, 전통 장신구, 한복 문화, 3D Printing, Traditional Accessories, Hanbok Culture

Background In user experience design, it is common to study hedonic well-being has been studied. On the other hand, Some researchers have claimed that a study on eudaimonic well-being that can lead to a meaningful life and personal growth is also needed. However, in the field of UX(User Experience) design, research on eudaimonic well-being UX design has not been actively conducted. Methods First, the collected mobile app cases were selected based on Ryff's(1989) EWB elements. The design elements of the mobile apps were divided into target and functional aspects. Finally, communication, motivation, personalization, control, mindfulness and records which are elements of the user experience design were presented based on the finding. Results Types of eudaimonic user experiences were divided into self, relational, and social EWB. In addition, effectiveness of the findings was verified by applying the eudaimonic well-being UX design elements to the design concept for Digital boredom, Digital Exclusion, Digital addiction, and Digital flourish. Conclusion This paper contributes insightful perspectives on eudaimonic well-being UX design of mobile apps and offers directions to researchers and designers in the user experience design field.

keyword : 유다이모니아, 웰빙, 사용자 경험디자인, Eudaimonia, Well-being, User experience design