Vol.87  No.0  2025

Background Brand identity plays a critical role in conveying a company's core values and building relationships with consumers. As digital environments evolve and user-centered paradigms spread, brand identity has expanded into a more flexible and interactive concept. With increasing emphasis on diversity and inclusion, inclusive design has emerged as a strategic approach for building sustainable and consumer-centered brands. This study aims to analyze how inclusive design principles can be applied to the process of brand identity development and to propose a practical framework applicable to branding practice. Methods This research is based on literature review and case analysis of global brands to explore the relationship between inclusive design principles and brand identity components. The study examines brand strategies related to UX/UI accessibility, product design, digital interaction, and communication, focusing on how inclusive brand experiences can be structured through these elements. Result Key strategic linkages were identified between brand identity components (core identity, visual and verbal elements, experiential and communication elements) and inclusive design principles. Case analyses revealed that strategies incorporating accessibility, diversity, and sustainability contribute to enhancing consumer experience and brand trust. The proposed framework demonstrates potential for application across industries, offering practical guidance for inclusive and sustainable brand identity design. Conclusion Inclusive design was found to be an effective strategy for enhancing accessibility and inclusivity in the brand identity development process. This study proposes a framework that can be applied in practice to support inclusive brand experiences. Future research should focus on validating the framework through empirical analysis and developing industry-specific strategies to enhance practical applicability.

keyword : 인클루시브 디자인, 브랜드 아이덴티티, 지속 가능한 브랜드 경험, Inclusive Design, Brand Identity, Sustainable Brand Experience

Background Hot springs have long evolved as spaces for health promotion and recovery. Considering the proven benefits of biophilic design in the healthcare field, there is a need to incorporate such design elements into hot spring environments. This study aimed to enhance the therapeutic role of hot springs by applying biophilic design and to explore the potential for its practical implementation through design. Methods This study reviewed biophilic design in healthcare to establish a theoretical foundation, identified and applied design elements for emotional well-being in hot spring environments, conducted user surveys and written interviews, and validated the findings through expert interviews in healthcare, design, and spatial fields. Result To assess the effects of biophilic design in a hot spring setting, user surveys and expert interviews were conducted. A satisfaction survey with 230 pop-up visitors showed a high average score (4.75) and strong recognition of its healing qualities. Follow-up interviews highlighted positive responses in sensory comfort and emotional recovery. Experts agreed on its therapeutic potential but noted the need to address scent intensity, repetitive stimuli, and hygiene in real-world applications. Conclusion This study aimed to explore the applicability of biophilic design in hot spring environments and examine its potential effects. However, it was conducted in a limited setting rather than an actual hot spring, and physiological response data were not collected. Future research will address these limitations and further develop the findings.

keyword : 바이오필릭 디자인, 온천, 헬스케어, Biophilic Design, Hot Spring, Healthcare

Background In light of the significant rate of business closures in Korea, numerous scholars have underscored the value of deriving insights from the failures of entrepreneurs. However, there is a paucity of research that analyses the failure experiences of design entrepreneurs and examines their meaning. The present study therefore undertook a qualitative investigation with the objective of comprehensively analysing the failure experiences of design entrepreneurs who had previously encountered failure, with a view to examining the factors and meanings of failure. Methods This study applied Giorgi phenomenological research method to design entrepreneurs who had experienced failure to explore their subjective experiences in depth. The qualitative data were analyzed using the software MAXQDA, following Giorgi’s four-step data analysis procedure to identify both individual and shared failure factors among the research participants. Result This study analyzed the characteristics and meanings of design entrepreneurs' failure experiences. As a result of the data analysis, 11 subcomponents and 5 components were derived: Lack of design capability (insufficient design competitiveness, inadequate product competitiveness, limited market research); Failure of start-up strategy (failure to build a business model, lack of initial funding); Failure of management operations (inability to attract investment, failure to manage funds, insufficient networking, failure of promotion strategy); Lack of entrepreneurship (lack of problem-solving skills, failure of self-management, lack of leadership); and Failure to respond to external environmental changes (environmental changes and policy issues, excessive competition). Conclusion The failure of design start-ups is not caused by a single factor, but rather by the complex interaction of internal and external factors. This study provides insights into the difficulties and challenges that prospective design entrepreneurs may encounter, helping them better prepare for their entrepreneurial journey. In particular, it can help reduce the fear of failure in starting a new venture. Furthermore, the findings can serve as a foundation for policy and strategic recommendations to revitalize design entrepreneurship.

keyword : 디자인 창업, 실패 경험, 실패 요인, Design Entrepreneurship, Experiences of Failure, Failure Factors