Vol.84  No.0  2024

Background The Korean publishing industry is strengthening its exports to meet the diverse demands of readers, especially with the increasing demand for picture books in the Chinese market. This study aims to explore the relationship between the cover design of Korean picture books translated into Chinese and the purchase intentions of consumers. The goal is to provide strategic insights for publishers and guidelines for designers. Methods This study employed three methods: literature review, case study, and empirical research. The literature review established the theoretical basis for picture book cover design and consumer purchase intentions. The case study analyzed the cover designs of Korean picture books translated into Chinese. Finally, empirical research involved a survey of 266 Chinese consumers to analyze the relationship between visual elements and purchase intentions. Result The cover designs of Korean picture books translated into Chinese were adapted to reflect local culture and consumer preferences, particularly in typography and layout. The top 10 Korean picture books in the Chinese market predominantly used colors related to the theme, Gothic typography, cartoon-style illustrations, and symmetrical and centered layouts, often including award information. The empirical research showed that the visual elements of cover design (color, typography, illustration, layout) positively influenced Chinese consumers' purchase intentions, with illustrations having the greatest impact. Award information on the cover positively moderated the relationship between color, typography, illustration, and purchase intention, significantly enhancing consumer trust and quality expectations. Conclusion To target the global market, Korean publishing businesses should adopt tailored design strategies that reflect local culture and consumer preferences. Utilizing award information and illustrations to increase trust and purchase intentions. Continuous market research and strategy updates are also necessary.

keyword : 그림책 표지 디자인, 시각적 구성요소, 구매의도, Picture book cover design, visual components, purchase intention

Background The diversification of sales channels due to changes in consumer lifestyles presents both easier business opportunities and a surge in technological innovation and idea-based entrepreneurship. Simultaneously, the crowdfunding market is expanding as a platform integrated with social media for enhanced brand promotion and increased customer engagement. This study aimed to use qualitative research methods to analyze the purchase decision-making process of consumers buying fashion and design products through crowdfunding. Methods Interviews with consumers experienced in reward-based crowdfunding and iterative comparison and analysis of community comments on crowdfunding platforms were conducted and analyzed using the qualitative research program MAXQDA. Result Based on the five-stage model of the purchasing decision-making process, the results of analyzing the purchasing decision-making process of consumers using crowdfunding are as follows. The categories are as follows: the need recognition stage(media influence, platform exploration), the information search stage(consumer benefits, project trust, project story), the alternative evaluation stage(platform comparison), the purchase decision stage(project participation, risk factors, project support and number of followers), and the postpurchase behavior stage(satisfaction, project success and failure). Conclusion This research provides a foundation for further exploration of crowdfunding platforms as emerging distribution channels. It also offers valuable insights for companies planning crowdfunding initiatives, aiding in understanding consumer psychology and informing effective marketing strategies.

keyword : 크라우드펀딩, 디자인 창업, 구매의사결정과정, Crowdfunding, Design Entrepreneurship, Purchase Decision-making Process

Background In modern society, well-dying has become an important issue due to population aging and the increase in diseases. Well-dying provides psychological well-being and helps discover the value of life through death preparation education. This study analyzes the structure and characteristics of well-dying service cases both domestically and internationally, discussing the psychological well-being and quality of life improvements provided to users. Methods This study analyzes whether well-dying application services align with the concept of well-dying by examining their structure and characteristics. The scope of the study utilizes a multiple case study approach (Yin, 2005) and focuses on paid services of well-dying applications available on the Apple App Store, both domestically and internationally, based on online platforms. Cases are selected using the MECE classification method, and the characteristics of well-dying are extracted through Philip Kotler's marketing mix 4P model and literature review, then compared and analyzed to determine if they meet the required functions. Result This study applied Philip Kotler's marketing mix 4P to analyze paid well-dying service applications registered on the Apple App Store, both domestically and internationally. Through four case studies, various elements contributing to psychological well-being as components of well-dying applications were identified. The study emphasizes that access through online platforms plays a crucial role in enhancing user convenience and accessibility, and it highlights that psychological well-being is a key factor in determining an individual's quality of life. The findings suggest that well-dying services utilizing digital technology can improve the quality of life by providing better accessibility for users. Conclusion This study applied Philip Kotler's marketing mix 4P to analyze paid well-dying service applications, both domestically and internationally. The study identified the possibility of missing some applications due to keyword search limitations and the reliance on the researcher's subjective judgment in case selection. Future research requires a more comprehensive and objective keyword setting, the application of mixed methodologies including actual user interviews and statistical data. Additionally, there is a need for well-dying perception surveys across various age groups, emphasizing the necessity of applications that effectively promote well-dying to the 20s and 30s generation through friendly branding.

keyword : 웰다잉, 마케팅 믹스 4P, 서비스 디자인, Well-Dying, Marketing Mix 4P, Service Design

Background This study investigates the impact of smart tourism strategies implemented in Barcelona and Venice on protecting local landscapes and cultural heritage. The analysis focuses on innovative cases where smart technologies were introduced to alleviate the environmental, social, and cultural burdens caused by tourist overcrowding. Methods The research was conducted using two main methods. First, it involved an in-depth analysis of the smart tourism strategies executed in each city, followed by an analysis of tourist movement patterns and behaviors based on the collected data. Second, it assessed the effectiveness of managing tourist flows and protecting cultural heritage through various smart technologies. Result The findings indicate that managing tourist flows using smart technologies has been effective. Through IoT-based data analysis and tourist behavior analysis, both cities were able to manage tourist flows efficiently and reduce issues related to overcrowding. Furthermore, smart tourism technologies proved to be an innovative method for reducing the pressure on cultural heritage sites while enhancing their preservation. Conclusion This study demonstrates the positive impact of smart tourism strategies on local communities and cultural heritage. The results provide valuable insights for city managers and policymakers to improve tourism management strategies and emphasize the practical applicability of these methods. Smart technologies present innovative and practical examples for promoting sustainable tourism. Future research should focus on evaluating the application and effectiveness of smart tourism strategies in various regional contexts and exploring new tourism strategies that may emerge with technological advancements.

keyword : 스마트관광, 문화유산 보호, 지속가능한 관광, Smart Tourism, Cultural Heritage Protection, Sustainable Tourism

Background According to data released by the Statistical Office, there was still a problem with the quality of employment due to the increase in the number of young people who were not looking for a job. One of the reasons is the inconsistency between career and major. This mismatch between college major and job was related to career exploration in adolescence, but the project to support the dream of youth has not been fully implemented due to practical limitations. Accordingly, it is necessary for teenagers to independently grasp their aptitude and set their dreams and careers. Methods Through prior research, the characteristics of teenagers’ dreams and careers by period were identified, and accordingly, middle school students, most suitable for providing the service, were selected as users. In-depth interview was conducted with career counseling teachers to identify the factors that hindered dreams and careers of middle school students, and a survey was conducted for adults who could be well-known about dreams to analyze the definition of dreams of middle school students. Results In this research, due to the fact that middle school students recognized their dreams as a certain job, it reduced the likelihood of achieving their dreams. It identified the problem of giving up their dreams, so a verb-type dream was proposed as an alternative to overcome recent problems. As the contents of the verb dream, 'peer praise function', 'find my value function', 'passive support of parents function', and 'job experience & information function' were derived. Conclusion This study is meaningful in that it presents a direction for middle school students to independently learn and find dreams by finding the fundamental cause of the absence of dreams of middle school students.

keyword : 꿈, 청소년, 서비스 디자인, Dream, Adolescence, Service Design