ㆍA Study on the Effects of Consumers' Brand Attitudes and Cognitive- Emotional Factors on Purchase Intention for Tablet PCs - Focusing on iPad and Galaxy Tab -
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박정서 Park Jeong Seo , 주대원 Joo Deh Won
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JEWNR 86(0) 249-258, 2025
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Abstract
Background Tablet PCs have become essential tools for daily life and work. In addition to functionality, this study focused on the influence of brand attitude, such as perceived quality and trust, and emotional factors, including pleasure and arousal, on purchase decisions in the tablet PC market.
Methods A survey targeted 113 consumers in their 20s who used iPads and Galaxy Tabs. Statistical analysis used t-tests to analyze the differences between the two tablet PCs and regression analysis to analyze the influence on purchase intentions.
Result The significant differences in brand attitudes, cognitive and emotional factors, and purchase intentions between iPad and Galaxy Tab users suggest that these factors play a crucial role in shaping consumer behavior. The higher perception of these factors among iPad users indicates a stronger brand loyalty and emotional attachment, which in turn influences their purchase intentions.
Conclusion iPad users perceived brand attitude and emotional value more highly than Galaxy Tab users, and in particular, brand attitude and complex emotions had the greatest impact on purchase intention. This suggests that emotional and symbolic values are key to consumers’ purchasing behavior. It shows that companies should increase their market competitiveness through differentiated marketing strategies and strengthening emotional experiences.
keyword : 브랜드 태도, 인지 감성 요소, 구매의도, Brand Attitude, Cognitive-Emotional Elements, Purchase Intention
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ㆍService Content Proposals for Preventing Traffic Accidents Involving Elderly Taxi Drivers - Focusing on Psychological Factors -
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강지은 Kang Ji-eun , 조은비 Cho Eun-bee , 서유나 Seo Yu-na , 장소윤 Jang So-yoon , 이재선 Yi Jae-sun
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JEWNR 86(0) 259-268, 2025
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Abstract
Background Although the overall traffic accident rate in Korea has decreased due to the improvement of the road environment and the development of transportation technology, the traffic accident rate and the number of deaths by elderly drivers are continuously increasing. Among elderly drivers, there is a high risk of accidents among elderly taxi drivers who are engaged in transportation, and the proportion of elderly taxi drivers in all taxi traffic accidents is rapidly increasing, with the goal of contributing to solving traffic safety problems by analyzing the characteristics of elderly taxi drivers and the causes of traffic accidents in various ways and proposing improvement measures.
Methods As a research method, observation and data collection were conducted using accompanied observation and semi-structured interviews to analyze the driving behavior and propensity of elderly taxi drivers aged 65 or older. The collected data were analyzed based on traffic accident statistics provided by the Korea Road Traffic Authority to derive major risk factors.
Result Based on the analysis, This study found that psychological factors, particularly driving confidence derived from extensive driving experience, have a greater impact on the increase in traffic accident rates among elderly taxi drivers than physical and cognitive decline.
Conclusion Therefore, this study investigated the effect of psychological factors of elderly taxi drivers on traffic accidents and proposed a system such as self-monitoring and driving scores to alleviate them. These measures are expected to serve as a foundational framework for sustainable strategies aimed at reducing accident rates by enhancing risk awareness and modifying driving behaviors among elderly taxi drivers, ultimately contributing to a decrease in the overall traffic accident rate in Korea.
keyword : 고령택시기사, 운전자신감, 서비스 디자인, Elderly Taxi Driver, Driving Confidence, Service Design
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ㆍStudy on Generative AI Platform GUI Usability - Focusing on Wrtn.ai and ChatGPT -
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김예지 Ye-ji Kim , 김태완 Tai-wan Kim
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JEWNR 86(0) 269-278, 2025
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Abstract
Background Generative AI technology revolutionizes user experience (UX), and the GUI on the user screen is important to effectively utilize it. This study aims to explore the impact of the GUI of generative AI on the user experience (UX) and suggest directions for user-centered interface design and UX improvement.
Methods This study compared and analyzed the GUIs of Wrtn.ai and ChatGPT based on usability evaluation indices and GUI components, and collected user experience data through screen analysis and a survey to derive insights for GUI design and UX improvement.
Result ChatGPT scored higher than Wrtn.ai in all usability evaluation factors, and especially stood out in familiarity, intuitiveness, and visibility. While ChatGPT provided high UX with an intuitive UI, Wrtn.ai featured Korean user-friendly functions and an emotional design, but showed limitations in global accessibility.
Conclusion This study compared and analyzed the GUIs of ChatGPT and Wrtn.ai, and confirmed that ChatGPT scored higher in all usability evaluation factors. ChatGPT showed strengths in intuitive design and global accessibility, while Wrtn.ai showed strengths in regional specialization functions and user-friendly interfaces. These results are intended to contribute to suggesting directions for user-centered GUI design and UX improvement of generative AI.
keyword : 생성형 AI, 사용자 인터페이스, GUI, 사용성, Generative AI, GUI, Graphical User Interface, Usability
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ㆍA Study on the Effects of Cognitive and Behavioral Factors on Consumer Responses in SNS Video Advertisements - Focusing on Gentle Monster’s Video Advertisement -
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박신영 Park Shin Young , 주대원 Joo Deh Won
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JEWNR 86(0) 279-290, 2025
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Abstract
Background Smartphone-based SNS has emerged as a pivotal platform for brand construction, with video advertisements serving as a key marketing tool. Yet, our understanding of the elements that shape the impact of video advertisements remains incomplete. This study aims to fill this gap by providing foundational data for crafting effective advertising strategies. We do this by dissecting the effects of cognitive and behavioral elements in Gentle Monster’s video advertisements on consumer reactions, a crucial area that has not been extensively explored.
Methods A survey was conducted after 95 respondents watched Gentle Monster’s video advertising. The influence of cognitive and behavioral elements such as attention, comprehension, and trustworthiness on interest and emotional response was analyzed using Likert scale. SPSS statistical analysis used factor analysis, t-test, and regression analysis.
Result Significantly, among the cognitive elements, trustworthiness emerged as a major factor that influenced interest and emotional response. While attention and comprehension did not impact interest, attention did have a significant effect on emotional response. The behavioral factors, on the other hand, had a substantial effect on both interest and emotional responses. Importantly, the gender difference in perception was not statistically significant, further underscoring the robustness of the results.
Conclusion In video advertising, credibility positively affects consumer response, highlighting the importance of clear messaging. Attention influences emotional response and requires visual stimulation. While comprehension showed no significant effect, intuitive messaging can enhance information delivery. Behavioral elements connect responses to actions and should reflect this in planning.
keyword : 인지적 요소, 행동적 요소, 소비자 반응, Cognitive Factors, Behavioral Factors, Consumer Responses
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ㆍProposal for a System to Promote Reusable Containers for Food Delivery through Standardization
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유주희 Joo-hee Yoo , 최예영 Ye-yeong Choi , 안희재 Hee-jae Ahn , 이중섭 Joong-sup Lee
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JEWNR 86(0) 291-300, 2025
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Abstract
Background This study proposes the standardization of reusable containers and a new circulation system to establish a sustainable delivery system within South Korea's food delivery industry. Methods Through literature review, interviews, and field research, the study analyzed the current state of reusable container usage and identified key issues in reusable container services.
Result The main factors hindering the adoption of reusable delivery containers were identified as the mixed use of single-use and reusable containers and the inefficiency of washing facilities. To address these issues, the study suggests standardization of reusable containers. By analyzing the forms and sizes of single-use containers commonly used for popular Korean dishes (such as stews, braised dishes, soups, and grilled dishes), optimal reusable container specifications were developed. The standardized containers are designed to accommodate various food combinations and include large, medium, and small sizes, as well as side dish containers with one, two, and three compartments. These containers are made of lightweight, durable polypropylene (PP) and feature a stacking system to maximize delivery space efficiency. Along with this, the standard specifications for delivery bags to accommodate reusable containers were proposed. To improve the inefficiency of washing facilities, a new washing system was proposed, utilizing large-scale dishwashers in local elementary schools, churches, and other community facilities instead of centralized washing stations. This approach optimizes logistics routes, reduces the costs of establishing washing facilities, and provides economic value to local communities.
Conclusion Through the standardization of reusable containers and delivery bags, and a new circulation system, the study offers a practical solution for reducing single-use container waste, lowering carbon emissions, and promoting resource circulation. Future studies should focus on expanding sustainable reusable container models through the adoption of electric motorcycles to minimize carbon emissions and empirical validation of the proposed cleaning system.
keyword : 다회용기, 다회용기 순환 시스템, 배달용기 표준화, Reusable container, Reusable container circulation system, Delivery container Standardization
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ㆍResearch Trends in Tactical Urbanism in South Korea: A Text Mining Approach - Focusing on Domestic Academic Journals -
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서유강 Youkang Seo
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JEWNR 86(0) 301-310, 2025
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Abstract
Background Tactical Urbanism has emerged as a strategic approach to addressing urban issues through short-term and experimental interventions in urban regeneration and public space utilization. This study analyzed research trends related to Tactical Urbanism in South Korea using text-mining techniques, focusing on academic journals and research reports published over the past decade (2014-2024).
Methods This research employed word frequency analysis, topic modeling (LDA), and network analysis. First, word frequency analysis identified frequently occurring keywords. Topic modeling revealed five major topics: urban regeneration, temporary space utilization, policy-oriented approaches, cultural regeneration, and environmental sustainability. Additionally, network analysis examined the relationships between keywords and clarified the structural characteristics of the research themes.
Result The key findings included the identification of primary keywords such as "Tactical Urbanism," "urban regeneration," "space," "participation," and "temporary," highlighting the central role of Tactical Urbanism in urban regeneration and public space utilization. Notably, network analysis confirmed that "Tactical Urbanism" and "urban regeneration" served as central keywords in the network, mediating connections between various research topics.
Conclusion This study confirms that Tactical Urbanism is a pivotal concept linking diverse research topics centered on urban regeneration and public space utilization. Based on these findings, the study suggests that Tactical Urbanism has significant potential for practical application in urban planning and policy approaches. Furthermore, it underscores the need for future research to expand through case studies and international comparisons.
keyword : 택티컬 어바니즘, 텍스트마이닝, 도시재생, Tactical Urbanism, Text Mining, Urban Regeneration
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