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Vol.35, No.0, 383 ~ 395, 2012
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| Title |
| Creating the New Demand in Design Market through the Design Consulting Programs Supported by Government for Small and Medium-sized Enterprises - The Case of the Design Innovation Project in Industrial Complex by KIDP - |
| 최희선 Choi Hee-sun , 장병혁 Jang Byoung-hyouk , 이승근 Lee Seung-keun |
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| Abstract |
| Design consulting is a professional service toward clients, companies who require help. Recently in Korea design consulting becomes a emerging sector as an design industry with great prospects and the corporate consulting service is expanding the market. Design consulting for the small and medium-sized business is more essential than big business to set up the country`s economic equilibrium. In practice however, the small and medium-sized business don`t command certain privileges of design-oriented consulting that are more accessible to big business in due to petty funds and lack of understanding of design. To improve these problems, this study investigates the efficient ways of government support`s program and a win-win situation for design industry and the small business through the case of the `design innovation project in industrial complex by KIDP` started up from 2010. The design consulting method and process of the project of KIDP were analysed to show economic effects and the possibility spreading awareness of design and leading to an increase new demand of design expertise for the small business. |
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| Key Words |
| 디자인 컨설팅, 중소기업, 정부지원, Design consulting, Small and medium-sized business, Government support |
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