| Abstract |
| Adam D. Tihany renowned for his remarkable stylish and unique design is especially known around the world as a service hospitality designer. His innovative creativity and originality shown in hotel and fancy restaurant designs of world`s major cities and resorts have been favored and acclaimed by customers. Service hospitality designs inspired by Adam D. Tihany are often seen in Korea as well. Accordingly, this research aims to examine Adam D. Tihany`s design world which always pursues for innovative and experimental creativity in restaurants. Restaurant was selected as a research target due to the following reasons: Firstly, restaurant is the first place where Tihany began to be renowned around the world and left about 300 pieces of art works. Secondly, compared to other works of arts, design freely and actively expressed in the restaurants. Thirdly, since he runs his own restaurant, his careful consideration and ample experience were reflected in the restaurants. For the analysis, five major restaurants located in the center of each country. Designs were examined based on interior space, form element and materials. It is expected that Tihany`s commitment to diligence, creativity and systematic design management principle can help many designers successfully take a challenge of creating sensitivity-oriented lifestyle in line with image marketing era of the 21st century. |
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| Key Words |
| Adam D. Tihany, Restaurant design, interior space and element and materials |
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