• Home > CONTENT >Past Issues
Vol.8, No.0, 202 ~ 216, 2003
Title
Utilization of Brand Image Design in Cyber Space
윤재성 Jae Sung Yun
Abstract
We say that the concept which is opposed to real space is `virtual space` In other words, it means that Virtual time and space actively binding the world from the middle of the 1990` s. Through this study, I shed light on the fact that the brand image of a commodity is important in the Internet, a virtual space and seek to fine the design in the shopping mall, that is, a virtual space and a desirable method of a brand image which is really transmitted to consumers. First of all, the outcome of the investigation of literature informs us that there will be an age when a virtual selling area will take the lead rather than the existing one in terms of the form of business trade. And in electronic business trade, brand image will play an important role in the decision to purchase. One should take into consideration the characteristic of a product and that of a customer as an information medium. However one can find the fact that the brand image in the comparison of the shopping mall site, the result of search, the Internet shopping mall is no more than the transfer of the design of real space as it is. N. generation, the Internet consumers is an image digital generation and regard total image as very important. One should design the brand image capable of arousing sentimentality and curiosity in the shopping mall targeted at the N, generation. Various kinds of sites for purchasing products should be constituted differently from the real space, and will have to be changed so that it may be fit for the taste of the N. generation.
Key Words
Brand Image Design, Cyber Space
| pdf view Full Text


Copyright(c)2013 by East-West Nursing Research Institute, Kyung Hee University Tel:02)961-9113 / Fax:02)961-9398