| The studies for advertisement in modern society have been carried out in the consideration of various circumstances. They have been done as a part of processes for message communications that one firm pursues his own profits, and the communication messages for their conducting the pursuit of profits has been formed in various kinds. One of the message forms also leads the communications on public advertisement message in the intention to enhance the participation rate of producers themselves. It may make them to consider that the rise of participation and favorate degree can elevate the reliance`s degree of messages. In the view of these purposes, we can figure out the differences between the forms of messages intended by the group or government and the conception of messages by the profit collectives. However, the issue just like public advertisement message looks like having the identification of essential message communications, and it pursues the solution for the social and cultural matters. Sometimes, the message communications being risen as public issue in these days were the matters to unique people, or they became the interesting materials to the public at last as changed as the life style or the population statistic characters, and there is a lot of cases that the matter is getting worse and more serious through raising the social problems. Social and cultural issue asks for consumers` demand on the advertisement. The message created by the value of significant theoretical conception and cultural and social theory through advertisement message makes us feel the necessity for understanding the communication approach in social and cultural viewpoints. In this thesis, I would like to study and understand the advertisement communications through approaching to this kind of above views. |
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