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Vol.7, No.0, 238 ~ 255, 2002
Title
A study on the application of Web Identity to Internet Portal Shopping Mall
노성진
Abstract
WI means Identity application in Web. If CI means application in offline, WI is that it means application in online. Development of internet is real condition that is dropping radix deeply to our real life. Newspaper as well as report shopping in Internet that printed paper is not time without confirming product directly in case of necessities of life easily own work or the house buy. This was been connected soon by sale enlargement of internet portal shopping mall site. Interest for internet portal shopping mall site is risen so much. It is that necessity of WI`s application in internet portal shopping mall site is risen hereupon. Color that caught CMYK by standard in CI in Color application in case of internet portal shopping mall which is operated present is meaning conversion RGB. When apply Color in website, magnify so and is applying. When wish to apply Color in website, there is necessity that convergence remembers to drop if apply Color more than 4. And must form image and Text`s harmony. In the case of domestic internet portal shopping mall site, is real condition that is doing more attaching weights in product image. Must heighten composition frequency of Sub Navigation text search information that internet users want easily little more. Corporations which wish to construct website applying internet portal shopping mall site to WI see that communication believability between corporation and individual through internet shopping be short of internet portal shopping mall site to consumers how much awareness as brand gives believability along with systematized Identity`s comprehension still more.
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