| abstract |
| Background With the development of The Times and the progress of science and technology, the game market in the entertainment industry has been developing rapidly in recent years.Mobile games are becoming increasingly popular due to their convenience, flexibility and strong social characteristics.Therefore mobile games have become an indispensable part of people's socializing and entertainment. A comparison is made in this study,the results show that there are differences in the app icon design in China and Korea, and that the app icon design is completely different even in the same game.
Methods This study select a total of 40 top 20 game app icons from the Google Play Store in Korea by September 30, 2022 and the App Store in China by September 30, 2022, and compared and analyzed the visual elements of icon design. First, the color properties of 40 icons were selected through ksca, and comparative analysis was performed on brightness and purity. Second, the composition types of 40 icons were compared and analyzed according to the Composition Theory. Third, this study compare and analyze the graphics methods used in the graphics of 40 icons (graphics-oriented, text-oriented, and graphic combinations).Then, based on the above comparison results, the visual elements of Korea and China are selected, and a questionnaire is designed and prepared for college students, and finally the analysis results and questionnaire answers are summarized.
Result Discovered through comparative studies and surveys. Korea considers the visual design of game app icons relatively comprehensively, and the overall visual elements are rich in design, flexibility, and design thinking is relatively balanced. China's visual elements are relatively strong and design ideas value purpose and content delivery.
Conclusion this study have drawn similarities and differences in the preference for the use of Korean and Chinese game app icons for visual elements, and we hope that it will serve as a theoretical reference for future game app icon design and related research directions. |
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| Key Words |
| 모바일 게임, 앱 아이콘, 시각 요소, Mobile games, app icons, visual elements |
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