| abstract |
| Background The growth of untact services in preparation for the new normal era is continuing due to the COVID-19 pandemic. Therefore, as consumers prefer non-face-to-face, consumption of untact products is increasing, but concepts and attributes for the products vary in scope, so that it is urgently needed to come up with a development strategy for creating more effective products in the future by identifying the attributes based on concrete rules for the products. So, this study aimed to not only establish and understand the concept of untact products, but also suggest implications for the development strategy of the products based on the concept through a study on the interaction between products and users in the untact era.
Methods First, this study has established guidelines for untact product classification based on the product usability stage out of the user-product interaction stages through literature research. Second, centering on the derived guidelines, it has analyzed contact substitutes as well as the features found through a case study of untact products before and after the COVID-19 outbreak. Third, it has presented a development strategy for each product group clearly identified through the case study.
Result untact products are classified into three types: products for direct and indirect use and substitute products for the implementation of unmanned services; most of the products for direct use are the ones that prepare for the spread of the virus after COVID-19 with the most intuitive usability, which have limitations with respect to various applications, so that they need to be continuously observed and studied; the products for indirect use and unmanned services, which combine technology and product, have limitations of complicated usability. Therefore, it has suggested the need for a pre-simulation stage to identify the most convenient intuitive experience, the need for building the intuitive experience customized for a variety of occupation and age groups, etc. as development strategies for untact products being expanded after the COVID-19 outbreak and moreover, it has presented searching for ideas to increase productivity and maximize benefits through the advancement of automation technology to achieve convenience in the use of technology, to reduce costs through governance minimization, and lastly to produce the most simplified drawings to overcome the technical complexity as development strategies for the untact products expanded before the outbreak of COVID-19.
Conclusion With the expectation that the untact industry will develop further as the COVID-19 continues for a long time, it is meaningful in that it has presented development strategies according to specific standards and classifications by identifying the current trend of untact products and by deriving concepts and classifications for the products and identifying their attributes through an analysis on the interaction between products and users. |
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| Key Words |
| 언택트, 언택트 제품, 언택트 제품 분류, Untact, Untact product, Untact product classification |
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