| abstract |
| Background This study focuses on the interest of Mongolia in Korean fashion as the Mongolian economy grows, and aims to provide basic data on Mongolian fashion market by comparing jeans wear, preference design and fit of Korean and Mongolian female university students have.
Methods The subjects selected for the study were 170 female university students aged 19-25 years living in Seoul Gyeonggi area and 115 female university students aged 19-25 years living in Ulaanbaatar, Mongolia.
As a result of the questionnaire survey, 170 questionnaires were analyzed, including 157 questions that can be handled among Korean university students, and 100 questions that can be analyzed among 115 students answered by Mongol university students. A total of 257 questionnaires were analyzed.
Results Analysis of the survey on the preferred jeans style of female university students in Korea and Mongolia showed that Korean female university students prefer Jeans to a variety of styles than Mongolian female college students. The most important factors that Korean university students consider when purchasing jeans are Korean female university students' design priority, while Mongol university students consider wearing comfort and comfort most importantly. Also, comparing the perceptions of Korean and Mongolian university students about how to choose jeans size, Mongolian university students showed a much more positive perception in size selection.
Conclusion The result of this study is analyzing and presenting objective data about wearing jeans in Mongolia which is concentrated on a new fashion market. By doing so, we will develop a jeans fashion design that will satisfy the emotional needs of Mongolian consumers in order to enter the Mongolian market It is expected to help. |
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| Key Words |
| 청바지 착용현황, 선호디자인, 청바지 맞음새, Jeans Wearing Status, Preferred Design, Fit of Jeans |
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